Studio Alice Launches OUCHI PHOTO: Capturing Memories at Home

Studio Alice’s New Launch: OUCHI PHOTO

Studio Alice, headquartered in Osaka, has unveiled a new service aimed at promoting family bonding through memorable photography at home. Starting from December 22, 2025, the OUCHI PHOTO by Studio Alice service will allow families to celebrate their children's birthdays right in the comfort of their own homes. This innovative approach addresses the shift in parenting preferences observed in recent surveys, which highlight an increasing demand for experiential value over material possessions.

Service Overview

With the changing dynamics in family lifestyles, where 32% of households prioritize experiences over things, OUCHI PHOTO aims to facilitate the creation of lasting memories. This service not only supports families in commemorating significant milestones but also enriches the overall experience of preparation, making it a joyful event.

When families book OUCHI PHOTO, they will receive a comprehensive package, known as the OUCHI Anniversary Box. It includes various photo props that can be easily set up at home, designed to enhance the birthday celebration. Additionally, a technique book with photography tips will be included, enabling parents to capture their children's natural expressions in a comfortable environment.

A Collaborative Effort

The development of this service reflects Studio Alice’s commitment to empowering women in the workforce, as it involved collaboration with many female creators from T&E JAPAN and Copenflap, who provided insights from a mother’s perspective. Through this collaboration, the designs in the OUCHI Anniversary Box were carefully curated to ensure that they resonate well with both the children and their families, making photo sessions delightful.

Features of OUCHI PHOTO

1. Home-Based Celebration: The OUCHI Anniversary Box offers parents a chance to celebrate their child’s special day with a carefully curated set of props that fit seamlessly into their home environment, supervised by the Studio Alice team to ensure quality.

2. User-Friendly Guide: A handy photography guide accompanies the set, offering useful tips on lighting, composition, and proximity, making it easier for first-time parents to take beautiful photos.

3. Mom-Centric Design: The designs were crafted with input from mothers and child-care experts, ensuring a relatable and appealing aesthetic that serves the daily lives of families.

About Studio Alice

Studio Alice has a rich history of capturing important family milestones, from maternity shoots to various celebrations such as first birthdays and graduations. This service further enhances their mission of making cherished family memories more accessible and enjoyable. They emphasize flexibility in capturing the natural growth and daily memories of children, making OUCHI PHOTO a fitting answer to modern parenting needs.

Conclusion

Family memories are not just made during significant life events but are often found in daily moments. The OUCHI Anniversary Box aims to enrich the time spent at home, allowing families to capture their unique charm in a natural setting. Studio Alice continues to innovate, responding to the needs of today’s parents by providing valuable experiences that bring families closer together.

For more information and to reserve your OUCHI Anniversary Box, visit Studio Alice's official website. The service is priced at ¥5,500 (including tax), making it a wonderful gift idea for children's birthday celebrations.

Studio Alice is known for its extensive presence with 408 stores across 47 prefectures in Japan, providing a broad range of services and ensuring that every family can capture smiles and joy during their important life milestones.