#Japan #Tokyo #San-X #BABY #Sentimental Circus #THE STARS SHINE BRIGHT

Special Collaboration Plush Doll for 15th Anniversary

This year marks a significant milestone for Sentimental Circus, as it celebrates its 15th anniversary. In honor of this special occasion, San-X Co., Ltd., headquartered in Chiyoda, Tokyo, is thrilled to announce a collaboration with the iconic Lolita fashion brand, BABY, THE STARS SHINE BRIGHT. This partnership brings forth a unique plush doll, exclusive to the San-X online store, which will be available for order starting September 5, 2025, at 10 AM.

The plush doll is inspired by the beloved character Shappo, who is known for being a discarded stuffed animal. To commemorate the anniversary, this doll is adorned with a special collaborative dress and headpiece that reflect the exquisite style of BABY, THE STARS SHINE BRIGHT. The limited-edition plush is a must-have for collectors and fans alike, encapsulating the spirit of Sentimental Circus—an enchanting secret circus founded by forgotten toys that come to life at night.

Product Details

• - Name: Special Collaboration Plush Doll
• - Size: Approximately H280 x W180 x D160 mm
• - Price: ¥15,169 (including tax) - This item qualifies for free shipping.
• - Order Period: September 5, 2025 - September 23, 2025
• - Delivery Date: Expected mid-March 2026

For those eager to purchase this exclusive doll, more details and the purchase link can be found on the San-X online shop: Buy the Special Collaboration Plush Doll. Additionally, you can explore their main store here: San-X Online Shop.

Please note, as the plush doll is still undergoing final adjustments, there may be slight variations from the depicted design. Furthermore, there is a possibility that this item may also be available through other retailers.

A Closer Look at Sentimental Circus

Sentimental Circus features an imaginative tale centered around Shappo, a plush toy that was abandoned. This whimsical story captures the adventures of forgotten stuffed animals, who stealthily escape from the corners of the streets and rooms to form a secret circus during the night. As more delightful characters gather, a mesmerizing showtime ensues. For additional information about the characters and their enchanting world, please visit: Sentimental Circus Official Site. To celebrate its 15th anniversary, you can also check out the special anniversary site: 15th Anniversary Site.

Follow Sentimental Circus on X for updates and promotions: Sentimental Circus Official X.

About San-X

San-X has consistently created over 1,000 unique characters, including favorites like Rilakkuma and Sumikko Gurashi. With their adorable yet surreal charm, these characters are presented through a variety of original products, licensing, events, promotions, and multimedia content, delighting audiences around the world. These captivating characters not only bring smiles but also offer a gentle touch of warmth that resonates with people of all ages. For more about San-X, check out their Official Website.

Note: © 2026 BABY, THE STARS SHINE BRIGHT All rights reserved. / SAN-X CO., LTD. ALL RIGHTS RESERVED.