#China #Shanghai #Merlin Entertainments #SPRK Lighting #LEGOLAND Shanghai

SPRK's Artistic Mastery Shines in Shanghai's LEGOLAND MINILAND

In a groundbreaking collaboration, SPRK, a prominent lighting design company based in Lexington, Kentucky, has unveiled its latest project: an immersive lighting design for the MINILAND attraction at the newly opened LEGOLAND Resort in Shanghai, China. This exciting venture reflects not only creativity but also a commitment to enhancing the magical experience for visitors of all ages.

MINILAND, often regarded as the heart of LEGOLAND parks, features intricate LEGO recreations of iconic sites and landmarks. The attraction at Shanghai is particularly special, as it showcases lovingly crafted miniature versions of some of China's most cherished locations. With vibrant lights transforming the space, each brick transitions seamlessly from day to night, creating a captivating storytelling environment.

SPRK's contribution to this magical realm extends beyond aesthetics. The firm worked closely with Merlin Entertainments and the LEGO Group to develop a lighting scheme that integrates dynamic elements throughout MINILAND. According to Matt Cooper, founder of SPRK, the team worked hand-in-hand to ensure that each model was not just lit but brought to life, celebrating the joyful spirit of creativity synonymous with the LEGO brand.

As part of their mission, SPRK integrated pixel-controllable lighting into the architecture of LEGO models. This innovative feature allows for unique visual experiences that enhance the storytelling aspect of the displays. Visitors can expect to find a rich tapestry of colors and moods that shift elegantly, inviting guests to appreciate the intricate details of each scene.

The light installation was completed as part of a larger effort to make the Shanghai LEGOLAND Resort the finest of its kind in China, serving as a flagship for Merlin's operations in Asia. The project's scope included theatrical and architectural lighting design, alongside project oversight and creative show development. This alignment with Merlin Entertainments underscores SPRK's reputation as an industry leader in creating spectacular themed environments.

In addition to its artistic contributions, SPRK's recent project signifies its ongoing expansion into international markets, solidifying its status as a premier lighting design firm for theme parks, experiential venues, and cultural attractions. The successful implementation of such an expansive project echoes the company’s commitment to innovation and excellence, as they aim to create unforgettable experiences for guests.

As LEGOLAND Shanghai welcomes participants from across the globe, guests can look forward to not only a reflection of China’s incredible landmarks in miniature form but also an immersive environment that highlights the creativity and imagination that LEGO fosters. Through their work at MINILAND, SPRK has truly set a new standard for themed entertainment, where lighting enhances the narrative and turns a simple visit into a magical adventure.

For more details about SPRK and their collection of award-winning projects, interested parties can visit www.sprklighting.com. With innovative designs and a passion for storytelling through light, SPRK continues to illuminate experiences around the world.

About SPRK

SPRK is an award-winning lighting design firm based in Lexington, Kentucky, specializing in creating memorable lighting experiences for the themed attraction industry. Their work spans across theme parks, aquariums, and public art installations, dedicated to evoking emotions and enhancing visitor interactions through immersive lighting.

About Merlin Entertainments

Merlin Entertainments is a global leader in location-based entertainment with over 140 attractions in 25 countries, including beloved brands such as LEGOLAND and Madame Tussauds. Their ongoing commitment to creating memorable experiences aligns perfectly with SPRK’s innovative approach to lighting design.

About the LEGO Group

The LEGO Group, headquartered in Billund, Denmark, is a leading manufacturer of play materials. Their mission is to inspire and develop future builders through the joy of play, fostering creativity among children globally.