Valuence Hosts the 7th Edition of 'ALLU AUCTION' Showcasing Luxury Watches

The 7th Edition of 'ALLU AUCTION' by Valuence

Valuence Japan, headquartered in Minato, Tokyo, proudly held the seventh edition of its renowned luxury watch auction, 'ALLU AUCTION', on July 27, 2025. The event took place at 'VALON BY VALUENCE', an exclusive art lounge tailored for premium clientele. This specialized auction, focusing primarily on rare timepieces, exemplifies Valuence Group's extensive expertise in the auction industry, fostering a unique atmosphere for both buyers and sellers.

As 'ALLU AUCTION' gains traction, the number of participants from around the globe continues to grow, with many discovering the event through social media. This diversity reflects an increasing interest not just from Japan but also from countries like the United States, the UAE, Hong Kong, and China. During this seventh installment, the number of consigned items reached a record high, further solidifying the auction's stature as a premier venue for luxury watches.

One of the standout items at this auction was the Rolex GMT-Master II, model 116759SARU. Renowned for its eye-catching Pepsi color, recreated with sapphires and rubies, this exquisite timepiece fetched a whopping ¥8,625,000 (including fees), making it the highest auction price in this event's history.

Auction Highlights

Here are some key results from the auction:

1. Brand: Rolex
Model: GMT-Master II
Model Number: 116759SARU
Auction Price: ¥8,625,000

2. Brand: Patek Philippe
Model: Calatrava
Model Number: 3417A
Auction Price: ¥4,945,000

3. Brand: Cartier
Model: Baignoire Allongée
Model Number: MM 2514
Auction Price: ¥3,795,000

4. Brand: Patek Philippe
Model: Gondolo
Model Number: 3404/3
Auction Price: ¥1,725,000

For detailed results of all items auctioned, please visit ALLU AUCTION Results.

Details about the 8th edition of 'ALLU AUCTION' have yet to be announced, but further information will be shared on the official website and social media platforms as it becomes available.

Consignment Information

If you are interested in consigning items for the 8th edition of 'ALLU AUCTION', please reach out via the following links:

About 'ALLU AUCTION'

'ALLU AUCTION' provides a unique platform for encountering valuable one-of-a-kind items while delivering exceptional service that enhances the customer experience. We ensure meticulous maintenance of hard-to-find luxury products and exclusives, taking pride in welcoming customers with a philosophy of hospitality. Spanning generations and crafted by hand, 'ALLU AUCTION' is a unique event that brings Tokyo's qualities to a global audience.

Stay updated on our latest information and special content through our official social media channels:

Company Overview

Valuence Japan, Inc.

- Established: September 10, 2019
- CEO: Shinsuke Sakimoto
- Headquarters: 6-19, Minami-Aoyama 5-chome, Minato, Tokyo
- Business Focus: Buying and selling brand goods, precious metals, and gemstones

Valuence Japan is a subsidiary of Valuence Holdings, listed on the Tokyo Stock Exchange Growth Market (Stock Code: 9270).