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NTT DATA's Prestigious Award for Excellence in Generative AI Solutions

In a remarkable achievement, NTT DATA has been recognized by Frost & Sullivan with the 2025 Asia-Pacific Competitive Strategy Leadership Recognition. This accolade highlights NTT DATA's significant contributions to the field of generative AI (GenAI) solutions, showcasing its dedication to excellence in customer-centric digital transformation.

Frost & Sullivan, a global leader in market research and analysis, honors organizations that excel in strategic innovation and execution. The firm employs a meticulous evaluation process that assesses companies across two primary criteria: strategy effectiveness and strategy execution. NTT DATA has emerged victorious in both areas, showcasing its adeptness in fusing visionary strategy with operational efficiency. This enables the delivery of comprehensive GenAI solutions that are modular, scalable, and impactful in real business scenarios.

According to Kiran Kumar Vijaya Kumar, Research Director at Frost & Sullivan, NTT DATA sets itself apart from competitors not just for pursuing GenAI use cases but by prioritizing long-term value creation. Their holistic approach—anchored in governance, manageability, and organizational preparedness—positions them as a trusted partner in facilitating sustainable GenAI transformation.

The company’s strategy revolves around continuous innovation and collaboration with its ecosystem, alongside robust in-house research and development capabilities. With a team of over 5,000 dedicated R&D professionals and eleven innovation centers worldwide, NTT DATA is at the forefront of advancing GenAI transformations across various sectors, including finance, healthcare, the public sector, and manufacturing within the Asia-Pacific region.

At the heart of NTT DATA's strategy lies a strong commitment to innovation. The firm’s GenAI offerings, which include platforms such as GenAI TechHub, aXet, and Tsuzumi, empower clients with ready-to-use frameworks and reusable components that not only expedite their time to value but also ensure compliance with transparency and fairness.

“Receiving recognition from Frost & Sullivan affirms our unwavering commitment to innovation and real business outcomes for our clients,” stated John Lombard, CEO of NTT DATA APAC. He emphasized the company’s track record in enabling clients to adeptly navigate complexities while leveraging advanced technology and industry expertise for future growth.

Moreover, NTT DATA’s focus on enhancing the customer experience further cements its competitive edge. By providing tailored GenAI solutions that leverage deep industry insights, the company guarantees consistent performance and aligns its technical solutions with client business goals. This alignment has led to documented successes, including productivity gains of up to 40%, automation efficiencies surpassing 70%, and significant reductions in both development timelines and costs.

Frost & Sullivan’s acknowledgment of NTT DATA's performance sets a benchmark in competitive strategy, execution, and market adaptability. The company’s forward-thinking approach and customer-centric culture are pivotal in shaping the future of GenAI solutions, driving sustainable growth throughout the Asia-Pacific region.

Each year, Frost & Sullivan recognizes organizations that demonstrate exceptional strategic development and execution, resulting in quantifiable advancements in market share and customer satisfaction. NTT DATA’s recognition highlights its innovative mindset and growth driven by excellence.

Frost & Sullivan’s Best Practices recognitions honor various companies for outstanding achievements across leadership, technological advancement, customer service, and strategic development. By utilizing extensive secondary research and comprehensive market analysis, analysts identify best practices within the industry.

About Frost & Sullivan

For over six decades, Frost & Sullivan has been a cornerstone in assisting investors, business leaders, and governmental entities in navigating economic changes and identifying potential disruptions in technology and innovations.

About NTT DATA

NTT DATA is a trusted global innovator in business and technology services with revenues exceeding $30 billion. The company serves an impressive 75% of the Fortune Global 100 and is dedicated to providing innovative solutions for long-term success, employing industry experts across more than 50 countries. NTT DATA’s comprehensive services encompass consulting, data analytics, AI capabilities, and the management of applications and infrastructure. As an integral part of NTT Group, which invests $3.6 billion annually in research and development, NTT DATA is poised to continue leading advancements in the digital future.