Insights from Cheerful People
2026-06-10 21:34:13

Exploring the Insights Behind Always Cheerful People: New Book by Sooup Consulting

A Unique Perspective on Positivity



On June 11, Sooup Consulting, a company specializing in administrative support, launched a new book titled "What Always Cheerful People Think About". Written by the company’s CEO, Hiroshin Wada, this publication marks a milestone in celebrating the company's 10th anniversary. The book not only provides insight into human relationships but also features whimsical illustrations by renowned artist Wada Radyo.

The Essence of the Book


This book compiles over 20 years of Wada's experiences in consultancy, highlighting the lessons learned from countless failures and moments of being disliked. The core message revolves around tips on how to maintain composure in the face of adversities and how to build better relationships both professionally and personally.

Wada has distilled these lessons into 24 practical approaches to foster human connections amidst various challenges. The chapters include:
1. Why those who fear being disliked often end up losing the most
2. Tactics for handling unpopularity
3. Strategies for recovering from negative interactions
4. Techniques for dealing with difficult personalities
5. Secrets of maintaining a positive approach in relationships

Why You Should Read It


1. Building Trust After Being Disliked

This book serves as a guiding light for anyone who has faced rejection in either personal or professional spheres. If you find it hard to shake off the fear of being disliked, this book offers actionable advice that could transform your relationships.

2. Unique Illustrations by Wada Radyo

Fans of engaging illustrations will delight in the creative input from Wada Radyo. The book contains 58 illustrations, featuring a wide variety of distinctive characters, challenging readers to identify and collect them all throughout the text.

Images drawn by Wada Radyo enhance the reading experience, adding a layer of creativity and joy, making it not just a book but an experience.

3. A Design Focused on Readability

The team at etokumi, including Naoko Fujitsuka and Mio Muramatsu, has meticulously designed the book's layout to ensure effortless reading. The soothing green text is thoughtfully chosen to reduce eye strain, encouraging readers to engage with the material comfortably. It’s the ideal read for those navigating busy lives, allowing readers to absorb content incrementally.

Author Background


Hiroshin Wada, born in 1977 and raised in Kochi Prefecture, is an experienced consultant with a robust history in both Japanese Samsung and Mitsubishi UFJ Research & Consulting. After joining Full Line Inc. in 2006, he founded Sooup Consulting in 2016.

Today, under his leadership, Sooup Consulting aids major corporations and startups alike, having supported over 660 clients and achieved significant revenue improvements exceeding 100 billion yen. He is also passionately involved with Kochi Prefecture, contributing to local initiatives through corporate tax donations.

This book is Wada's first venture into authorship and serves as an essential tool for improving interpersonal relations.

Book Details


  • - Title: What Always Cheerful People Think About
  • - Author: Hiroshin Wada, CEO of Sooup Consulting
  • - Price: ¥1,600 (excluding tax)
  • - Pages: 256
  • - ISBN: 978-4868380450
  • - Publisher: Sogo Horei Publishing

The book is currently available for pre-order on sites like Amazon and Rakuten Books, along with various other bookstores nationwide.

Company Overview


Sooup Consulting is headquartered in Higashi Ikebukuro, Toshima, Tokyo. Established on July 1, 2016, the company focuses on administrative and back-office consulting services, aiming to enhance organizational efficiencies across a diverse clientele. For more information, visit Sooup Consulting's Website.


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Topics Business Technology)

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