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Discover 'Fuwahowa': A New Sensation in Japanese Sweets

November 4th marks the exciting release of 'Fuwahowa', a unique chilled Japanese sweet from Seven-Eleven Japan, innovating traditional flavors with modern textures. This confectionary marvel will gradually become available at approximately 15,000 stores nationwide, excluding regions in Hokkaido, Tohoku, Chugoku, Shikoku, Kyushu, and Okinawa.

A New Textural Delight

The standout feature of 'Fuwahowa' is its irresistible fluffy texture, achieved through a meticulous preparation method known as the 'separate beating method' where egg yolks and whites are whipped separately before being combined. This process, alongside a gentle steaming, results in a cake that is both airy and moist, allowing it to melt beautifully in the mouth with every bite. It’s designed to evoke immediate joy with a delightful texture that surprises the palate.

Smooth and Melting Egg Cream

Complementing the cake is a rich homemade egg cream, celebrated for its luscious smoothness. This luscious cream merges seamlessly with the fluffy texture of 'Fuwahowa', creating an indulgent experience that is both rich and light. The subtle sweetness offers a pleasantly lingering aftertaste that keeps you coming back for more, ensuring enjoyment all the way to the last bite.

A Product of Inspiration

The launch of 'Fuwahowa' stems from a desire to express the trending theme of 'texture' on social media through the art of Japanese sweets. Combining fluffy cake with velvety cream provides a novel twist that invites not just consumption but also sharing on platforms like Instagram and TikTok. Featuring an inviting appearance and delightful texture, it's designed to be visually appealing and worthy of capture.

Company representatives express their hopes that 'Fuwahowa' will become a staple enjoyed by many, heralding a new age of Japanese sweets. The ambition is clear: a product that captivates both the eyes and the taste buds, making it the perfect treat to indulge in or share online.

Pricing and Availability

The 'Fuwahowa' will be priced at 158 yen (approximately 170.64 yen including tax) per piece. It will begin its rollout on November 4th across stores nationwide, with initial availability outside the aforementioned regions.

Important Notes:

• - Prices may vary by store.
• - The listed price includes a reduced tax rate of 8%.
• - Product availability may be affected by stock levels or other circumstances.
• - Some stores may not carry this product or may have variations in product names and specifications.
• - Visuals provided are for illustrative purposes only.
• - For more information regarding the sales area and product specifics, please refer to the official website at Seven-Eleven Japan.

Stay tuned for what promises to be a delightful addition to the world of Japanese sweets with 'Fuwahowa', a confection that aims to make a significant mark in the dessert landscape.