Haier and KEF Join Forces to Redefine Audio Experience in Smart TVs

Haier and KEF Collaborate for Superior Sound in Smart TVs

In a groundbreaking announcement, Haier, a leading name in home appliances, has partnered with KEF, a globally acclaimed audio technology company. This partnership signifies a shared vision to revolutionize audio experiences across Haier's latest range of televisions, focusing particularly on their new Mini LED and QLED models, set to be released throughout 2025.

The collaboration will see Haier's upcoming TV models, including the M96, M92, M80, and S90 series, showcasing exceptional audio systems, engineered in conjunction with KEF. This aims not only to enhance sound quality but also to deliver a seamless home entertainment experience tailored for a global audience spanning markets such as India, Pakistan, Indonesia, and beyond.

Advanced Audio Engineering

With over 60 years of expertise in acoustic engineering, KEF is set to bring significant advancements to the audio systems of Haier’s products. Each model will integrate sound systems co-designed by both companies, utilizing the same engineering team responsible for KEF’s high-end loudspeakers, ensuring a consistent high-fidelity audio experience.

The flagship Haier M96 series, which debuted at the 2025 Australian Open, is already drawing attention for its superior audio-visual capabilities. Featuring a robust 2.2.2 channel audio system in the larger sizes and up to a striking 6.2.2 channel setup in the massive 100-inch variant, this television promises to deliver stunning sound clarity alongside its impressive visual presentation.

The M80 series, launched in India, showcases a compact 2.1 channel speaker system capable of producing rich highs and deep bass across several sizes to cater to varying consumer needs in home entertainment. The 85, 75, 65, and 55-inch models ensure that quality audio is available across different screen sizes at accessible price points.

A Commitment to Innovation

Junguang Liu, Vice President of Haier Smart Home and General Manager of Audio-Visual BU, emphasizes the importance of this partnership: “Working together with KEF merges our technological know-how in smart homes with their industry-leading audio technology. This collaboration is a leap toward delivering elevated home entertainment experiences that are immersive and high-quality.”

Grace Lo, president of KEF, echoed this sentiment, expressing her excitement for the potential of their joint projects. With a shared commitment to innovation, both companies are poised to introduce more products that will combine advanced visual capabilities and superior sound engineering in the future.

As they embark on this collaborative journey, both Haier and KEF are set to redefine expectations in home entertainment, inviting consumers to explore new dimensions in audiovisual experiences. With robust planning for product launches throughout 2025 in varied international markets, this partnership aims to fulfill the demand for high-quality home entertainment solutions, integrating premium audio features into family living spaces worldwide.

Fans of high-performance home electronics should prepare for an impressive lineup of Haier TVs co-engineered with KEF audio technology, which will undoubtedly enhance viewing and listening experiences in households everywhere. Stay tuned for updates on the release of these innovative products as the partnership unfolds!