#China #Hisense #Qingdao #Laser TV #RGB MiniLED

Hisense's Continued Dominance in Large TV Market

In 2025, Hisense has reaffirmed its leading position in the global market for large televisions, particularly focusing on models measuring 100 inches and above. According to industry data from Omdia, Hisense has achieved a remarkable share of 57.1% in this sector, solidifying its status as the premier manufacturer for the third consecutive year. This achievement underscores the company's ongoing commitment to innovation and market leadership in the world of consumer electronics.

Further strengthening its competitive edge, Hisense also retained the number one spot in laser televisions, boasting a significant global market share of 70.3%. This marks the seventh consecutive year that the company has dominated this segment, illustrating the effectiveness of its strategic focus on advanced technology and display solutions. The impressive sales figures reflect a growing consumer preference for large-scale, high-quality viewing experiences in home entertainment systems.

Technological Innovations Drive Success

A key factor behind Hisense's success is its long-term investment in advanced display technologies, notably RGB MiniLED. As the original developer of RGB MiniLED technology, Hisense has led the industry from early-stage research and development to widespread commercialization. This technology is renowned for its capabilities in color accuracy, brightness control, and user comfort when viewing ultra-large screens. The strategic push towards RGB MiniLED has positioned Hisense as a trailblazer, meeting and setting consumer expectations for high-definition experiences.

Recent insights from Omdia, highlighted during CES 2026, further confirm the significance of RGB MiniLED TVs as a critical growth catalyst for the industry moving forward. The anticipated rapid expansion in 2026 reflects a broader shift towards premium display technologies where Hisense holds a strategic advantage. The company’s comprehensive ecosystem—including RGB MiniLED, TriChroma Laser, and MicroLED—enables it to address the emerging demands of next-generation visual innovations.

At CES 2026, Hisense showcased its groundbreaking model, the 116UXS, which is touted as the world's first television equipped with RGB MiniLED evo technology. Additionally, it unveiled the RGB MiniLED UR8 and UR9 series, along with the award-winning XR10 laser projector. These products have garnered multiple accolades for their innovative features and exceptional performance, reaffirming the brand's commitment to providing unparalleled viewing experiences.

Looking Ahead

As Hisense prepares for the future, its exceptional position in the market allows it to expand upon its existing advantages in display technology. With its extensive range of innovative products, the company is poised to redefine the benchmarks for visual excellence in premium large-screen televisions worldwide. As an official sponsor of the FIFA World Cup 2026™, Hisense aims to engage a global audience through its dynamic sports partnerships, further entrenching itself in the fabric of global entertainment culture.

Founded in 1969, Hisense operates in over 160 countries and is a recognized leader in household appliances and consumer electronics. It specializes in delivering high-quality multimedia products, smart IT solutions, and home appliances. The brand's continued leadership in the 100-inch TV segment from 2023 to 2025 illustrates its robustness in the competitive landscape of television manufacturing and consumer electronics.

Overall, Hisense's sustained innovation and strategic market positioning showcase its dedication to transforming the way consumers experience television, firmly establishing its legacy in the industry as a leading name in the world of large-format displays.