Collaboration for a Sustainable Future: Minna Denryoku and CLASS EARTH
In an exciting partnership, Minna Denryoku, a company known for its innovative approaches to social issues, is teaming up with CLASS EARTH, a creative company specializing in biodiversity education through entertainment. Together, they are launching a new energy plan called "LaTair Denki," available from February 10, 2026. This initiative combines the useful narrative of the anime series "Earth's LaTair" with the practical benefits of renewable energy, offering both individual and corporate customers a chance to support environmental sustainability.
About LaTair Anime
"Earth's LaTair," set to air nationwide in 2025, introduces viewers to Kanade, a shy boy who transforms into endangered species with the help of a magical fairy, LaTair. As he journeys through various ecosystems, the show teaches important lessons about biodiversity and the significance of nature. This series currently enjoys popularity on the YouTube channel "Earth Saver," where episodes can be viewed for free.
LaTair Denki: Renewable Energy Behind the Scenes
The LaTair Denki plan will source its energy from Yoshino Power Plant in Nara Prefecture. The corporate plan guarantees 100% electricity from woody biomass generated using domestic timber, while the personal plan provides a mix of 100% renewable energy, including approximately 20% woody biomass, aligning with the essence of the anime’s mission to protect the planet and its life.
The partnership not only aims to connect anime enthusiasts with renewable energy but also emphasizes practical steps toward sustainability. By utilizing energy derived from renewable sources combined with environmental value certificates, the LaTair Denki plan guarantees zero CO2 emissions, creating a pathway for individuals and corporations to actively participate in ecological preservation.
A Step Towards Action
The collaboration arose as both companies share a commitment to addressing social challenges, such as the changing environment and biodiversity loss. With the airing of "Earth's LaTair," many have developed a newfound appreciation for nature, prompting this initiative to translate awareness into action. By signing up for LaTair Denki, users will take their first step as Earth Savers, directly contributing to a sustainable future and promoting awareness about biodiversity and environmental care.
Corporate and Individual Plans
- - Corporate Plan: The corporate version of LaTair Denki is prepared to launch, offering 100% renewable biomass energy sourced from domestic materials through Yoshino Power Plant. This plan utilizes unused thinned wood, enhancing forest management and revitalizing forestry practices. The energy produced contributes significantly to local forest maintenance and supports environmental commitment from businesses. The official start date is set for February 10, 2026.
- - Individual Plan: The personal plan, also launching on February 10, 2026, offers households 100% renewable energy, 20% of which is sourced from woody biomass. Users can select this sustainable energy option while helping fund environmental education initiatives. With each contract, 100 yen will be contributed monthly to the "Earth Saver" project, with no additional cost to the users.
Expanding Environmental Education
The Earth Saver initiative fosters environmental awareness through engaging materials and workshops focused on the importance of ecosystems and wildlife conservation. By registering actions aligned with Nature Positive, individuals can include using LaTair Denki as part of their commitment. This effort generates a ripple effect, spreading the idea of protecting our planet throughout communities.
Join the Movement
As both schools and communities engage with the Earth Saver materials, the influence of the LaTair anime series is expected to create connections, making climate action accessible and enjoyable for everyone.
Learn more about Minna Denryoku's commitment to sustainable energy and the LaTair anime at their respective websites. Join the Earth Saver movement today and play your part in building a more sustainable future for generations to come.