#Japan #Tokyo #Design Award #Age-Well #Saishunkan

Saishunkan Pharmaceutical's Remarkable Achievement

Saishunkan Pharmaceutical Co., Ltd. has proudly announced that its project, "Home Age-Well Design - Making Home a Medicine," has won the corporate category of the esteemed Age-Well Design Award 2025. Organized by Age-Well Japan, this award recognizes efforts made by individuals and enterprises that challenge societal stereotypes about aging and introduce new perspectives into our lives. The award ceremony took place within the broader Age-Well Conference 2025 at Tokyo Midtown Yaesu Conference Center on a date in September 2025.

Overview of the Award-winning Initiative

The core concept behind the award-winning initiative, "Home Age-Well Design," is to redefine the idea that a home can be a source of wellness. Instead of relying solely on smart home technologies guided by AI and IoT, Saishunkan's approach is fundamentally rooted in traditional herbal medicine principles, emphasizing the importance of nurturing one's self-restorative abilities.

Key Features of the Home Age-Well Design

1. Living Spaces that Foster Self-Restoration:
The design of these spaces focuses on creating an environment where residents can look forward to tomorrow with enthusiasm. Spaces are envisioned to generate energy for the next day through restorative relaxation. Elements of design include homes that exude the calming effects of 1/f fluctuations and offer light-infused living spaces. This stands in contrast to high-tech smart homes, emphasizing a lifestyle that cultivates personal healing in alignment with herbal teachings.

2. Adoption of Naguri Floors:
A critically important feature of the Home Age-Well Design is the use of Naguri floors. Research has shown that this flooring material can positively influence balance by fostering symmetry between the left and right weight distribution of the body following walking tests (P<0.05, N=8). The underlying design philosophy resists bodily deterioration associated with a sedentary lifestyle, promoting physical engagement and counteracting the effects of unused functional capabilities.

Background of the Award-Winning Project

Saishunkan's commitment to this initiative is driven by a clear recognition of contemporary societal challenges surrounding "aging" and "housing," coupled with a determination to redefine these concepts.

1. ### A New Perspective on Aging:
Rather than viewing aging as an unavoidable decline, Saishunkan reframes it as a problem exacerbated by a society that encourages functional disuse. This decline, characterized as a 'silent illness,’ is interpreted as something that can be addressed through active engagement.

2. ### Redefining the Role of Housing:
Noting that two-thirds of one’s life (approximately 484,428 hours or 55.3 years) are spent at home, Saishunkan redefines housing from a mere protective structure to a vital space that can unleash residents' potential. The aim is to cultivate a lifestyle that nurtures self-restorative powers and fosters energy through daily relaxation.

Recognition from the Organizers

The organizers remarked, "The concept of making home a medicine aligns perfectly with the need for a positive approach toward aging. It symbolizes a fresh perspective that assists people in harmonizing their lives through daily experiences, prompting the emergence of a society where everyone eagerly anticipates tomorrow."

Future Prospects

In light of this recent accolade, Saishunkan Pharmaceutical aims to further integrate Age-Well principles into its business operations and develop new lifestyle designs based on herbal philosophies that nurture self-restorative abilities. Their objective is to contribute to the realization of a society where all individuals can look forward to a fulfilling tomorrow.

About the Age-Well Design Award

The Age-Well Design Award promotes efforts to combat ageism and foster societal perspectives that view aging positively. Entries in the corporate category are recognized for their initiatives that inspire ongoing challenges and connections regardless of age, facilitating positive change in society. The theme for the 2025 conference is “Redefining Aging,” encouraging attendees to perceive aging as a phase that creates meaning.

Conclusion

Saishunkan Pharmaceutical continues to exemplify its commitment to harmony with nature and society while offering unique herbal solutions. They look ahead to the year 2032, aiming to celebrate their 100th anniversary by furthering their vision of creating a future where every individual can enjoy a hopeful tomorrow.

For further details on their initiatives and the Age-Well Design Lab, please visit their website.