#Japan #Kyoto #MY ONLY FRAGRANCE #Bonheur #Customized Scents

The Rise of MY ONLY FRAGRANCE: Popular and Hidden Gem Scents

In an innovative approach to fragrance retail, KYOTO's customized fragrance boutique, MY ONLY FRAGRANCE, a brand under Fragrance Project Inc., recently announced its unique sales data analysis for the first nine months of 2025, focusing not just on sales volume, but also on fragrance repeat purchase rates. The results unveil fascinating trends in both established favorites and underrated gems in the fragrance world.

Top-Selling Fragrances from January to September 2025

In an intriguing comparison of sales figures, the top fragrances are:

1. Customized Aroma (from in-store blending)
2. Eve
3. Cowboy
4. Radiance of a Girl
5. Tea

Alongside their sales figures, the repeat purchase rates reflect customer loyalty and sustained popularity:

1. Customized Aroma (first place in sales)
2. Bonheur
3. Eve (third in sales)
4. Tea (fourth in sales)
5. Cowboy (second in sales)

What The Data Reveals

Beloved Classics: The standout fragrance, the Customized Aroma, topped both metrics, reflecting a strong consumer desire for personalized scent experiences. Additionally, fragrances that convey a distinctive world of aromas, such as Eve and Cowboy, maintain their allure among customers, signifying an ongoing preference for unique scent narratives.

Hidden Gems: Despite not making top sales lists, fragrances like Bonheur and Tea demonstrate remarkable repeat purchase rates, suggesting a dedicated following thanks to their consistent appeal. Particularly, Bonheur, inspired by a fresh white tea aroma, stands out as a hidden treasure with its definitive cleanliness and citrusy brightness, showcasing how limited availability can create niche popularity.

Beyond Bonheur, other noteworthy mentions include Vaina, Moist Forest, and Velvet. Though their sales numbers may not be extensive, their high repeat rates suggest a loyal customer base that appreciates these distinctive scents, further emphasizing the importance of personal connections to fragrance choices.

Factors Driving Repeat Purchases

Several motivating factors contribute to customers' desire for repeat purchases:

• - A yearning to continue savoring a fragrance first encountered, turning it into a personal staple.
• - Gifts that foster the desire to buy fragrances for oneself repeatedly.
• - Social media and word-of-mouth that generate a sense of admiration and community around favorite scents.
• - The experiential nature of customized fragrances, transforming them into integral elements of daily life rather than transient products.

The Social Context of Fragrance in Daily Life

In recent years, the role of fragrance has shifted from being reserved for special occasions to becoming a daily staple in people's lives. This paradigm shift, exacerbated by mask-wearing and increased home time, encourages individuals to engage with scents more personally, enhancing the pleasure of day-to-day life. The role of social media in sharing these fragrances further bolsters this habit, demonstrating that scents are becoming deeply embedded in contemporary lifestyles.

Future Trends and Directions

While this analysis pertains to online sales, there are plans to broaden the scope of data collection to include in-store sales dynamics and preferences across various demographics and nationalities. As fragrance preferences and consumer behaviors evolve, the project aims to deliver wider industry insights and trends.

Additionally, it intends to systematically categorize and promote uniquely Japanese scents such as Osmanthus, Sandalwood, and Japanese Tea, tying them to cultural experiences and seasons, thereby providing international tourists with an authentic taste of Japanese fragrance culture. Domestic consumers will also have the chance to rediscover the value of their native fragrances.

The project is committed to deepening the custom fragrance experience by introducing features like naming fragrances and sharing stories, creating a lasting bond between consumers and their scents. By defining fragrance not just as a luxury but as an essential cultural asset and a part of life, Fragrance Project Inc. strives to unveil new value propositions in both local and international markets.

Company Overview

• - Company Name: Fragrance Project Inc.
• - Location: 271-2 Tenman-cho, Shimogyo Ward, Kyoto, Japan, 600-8024
• - Established: April 1, 2023
• - CEO: Shinpei Wada
• - Business Focus: Manufacture and sale of fragrances, fragrance planning, events, and related businesses, cultural experience projects.
• - Website: fragrance-pj.com