3Shape Welcomes Rasmus Hannemann as New SVP of Product Strategy

3Shape Appoints Rasmus Hannemann as Senior Vice President of Portfolio and Product Strategy

Copenhagen, Denmark – On January 27, 2026, 3Shape made a significant announcement regarding its leadership team. The company revealed that Rasmus Hannemann has been appointed as the new Senior Vice President of Portfolio and Product Strategy, effective March 9, 2026. This appointment comes at a critical time for 3Shape as it continues to evolve and expand its product offerings in the industry.

Rasmus Hannemann, who joins 3Shape from Coloplast, brings with him over 20 years of extensive experience in strategy, product management, and marketing. During his tenure at Coloplast, he held various leadership roles, with his most recent position being Vice President of Group Development Strategy. In this capacity, he was responsible for corporate strategy, mergers and acquisitions, and post-merger integration, showcasing his deep understanding of business operations and strategic planning. Additionally, his leadership in Coloplast's global Wound and Skin Care business has equipped him with invaluable insights into product development and market positioning.

In his new role at 3Shape, Rasmus will lead the Portfolio and Product Strategy organization. One of his primary goals will be to align product strategy and innovation with commercial execution, ensuring that 3Shape enhances its portfolio to meet market demands and long-term growth objectives. CEO Jacob Paulsen expressed confidence in Hannemann’s ability, stating, "Rasmus brings deep experience, strong strategic capability, and a pragmatic, people-focused leadership style. He is well positioned to build on the strong foundation established in recent months and to play a central role in shaping 3Shape's future."

As 3Shape continues to push the boundaries of innovation in dental technology, Rasmus’s extensive background in global business leadership is expected to play a pivotal role in refining the company's strategy. The opportunity to implement new methodologies based on his experience signifies a proactive step towards seamlessly integrating product offerings with overarching business objectives.

The synergy between Rasmus's experience and 3Shape's vision for the future underscores the company’s commitment to excellence and adaptability in a rapidly changing market. By leveraging Rasmus’s leadership abilities, 3Shape aims to enhance its competitive edge and redefine its approach to product strategy and innovation.

With Rasmus Hannemann officially taking the reins on March 9, stakeholders and employees alike are optimistic about the fresh perspectives and expertise he will bring to the organization. The transition marks a new chapter for 3Shape, promising a renewed focus on innovation and strategic alignment as the company endeavors to remain at the forefront of dental tech advancements.

As we look forward to the future under Rasmus Hannemann's guidance at 3Shape, the possibilities for innovation and growth appear limitless. It will be exciting to observe how his leadership influences the company's trajectory in the next chapter of its journey.