HONOR Unveils Four AI Technologies at MWC 2025 to Transform User Experiences

HONOR's Ambitious Leap into AI Technology at MWC 2025

During the Mobile World Congress (MWC) 2025 held in Barcelona, global tech brand HONOR unveiled its transformative strategy dubbed the HONOR ALPHA PLAN. This bold initiative aims to shift the company's focus from merely producing smartphones to being a leading provider of an AI-driven ecosystem. Through the ALPHA PLAN, HONOR is set to accelerate the arrival of an era dominated by intelligent technology, advocating for a collaborative industry environment that emphasizes value-sharing, aiming to harness human potential for the benefit of all.

The Launch of Innovative AI Technologies

At the center of HONOR's presentation were four groundbreaking AI technologies. The first is a personal mobile AI agent developed in collaboration with Google Cloud and Qualcomm Technologies. This market-first AI agent leverages a graphical user interface (GUI) to redefine everyday convenience by managing tasks like restaurant reservations while considering users' schedules and real-time traffic updates. HONOR intends to integrate this AI solution into its devices worldwide soon, setting a new standard for user interaction.

Furthermore, HONOR is revolutionizing mobile photography through its latest imaging technology branded as AiMAGE. Commencing with the introduction of their AI Kernel, this pioneering solution supports AI models operating both on-device and in the cloud. The local model utilizes 1.3 billion parameters, enhancing image clarity by 50%. Simultaneously, the cloud model harnesses a staggering 12.4 billion parameters, dramatically elevating photo quality, particularly with telephoto lenses.

Notably, AiMAGE features a shareable AI ecosystem. Partnering with industry giants like Google Cloud, HONOR plans to continually enhance its imaging technology, introducing user-friendly AI functionalities. One of the upcoming features is AI Upscale, aimed at rejuvenating old portraits, which will begin rolling out in the HONOR Magic7 series starting in March.

Next-Level File Sharing Across Devices

HONOR also introduced what it claims to be the world's first file sharing technology tailored for a comprehensive ecosystem. This innovative feature promises users lightning-fast transfer speeds, seamlessly connecting devices running both iOS and Android operating systems, a significant leap in cross-platform user convenience.

Additionally, HONOR announced that its flagship devices will soon include AI Deepfake detection technology. This capability aims to empower users by providing tools to identify and counteract misleading media, ensuring safer information consumption in the digital age.

HONOR's vision, articulated through the ALPHA PLAN, signifies a decisive evolution in the tech industry, positioning the brand as a frontrunner not only in device manufacturing but as an innovator in AI applications that elevate user experience across various dimensions. As the MWC 2025 event concluded, the anticipation surrounding HONOR's roadmap and technological advancements leaves many eager for what the future holds for the brand and the industry at large.