#Japan #Okinawa #Trade Fair #Local Products

Upcoming Trade Fair in Okinawa: A Boost for Local Tourism

On January 20, 2026, a significant trade fair called “Kafunaa” and the “Shoku no Ichari-ba Trade Fair” will take place in Okinawa, aimed at enhancing the sales channels for local products and services. This event is organized by Tobu Top Tours Co., Ltd., under the commission of the Okinawa Regional Bureau of the Cabinet Office. It targets the increase of recognition for Okinawa's regional resources and focuses on expanding market opportunities outside Okinawa, including international markets.

Despite the recognition of Okinawa's unique offerings, many local businesses still struggle to achieve substantial sales results. A considerable number of products rely on resources obtained from outside the prefecture, which leads to a flow of capital out of Okinawa. The upcoming fairs aim to tackle this situation by supporting local suppliers and enhancing business negotiations, contributing to the regional economic circulation.

Objectives of the Trade Fairs

The main purpose of these trade fairs is rooted in the “Reiwa 7th Year Regional Economic Circulation Promotion Project” (Kafunaa Event Commissioning Business). They will provide an opportunity for local suppliers to showcase their offerings and connect with various tourism-related sectors such as accommodation, dining, retail, and wholesale businesses. By facilitating these partnerships, the fairs support the development of new products and services while encouraging the consumption of Okinawa’s locally produced goods among tourists.

At the “Kafunaa” event, there will be around 40 exhibitors from non-food sectors, including hotel amenities and room supplies. Another 40 exhibitors from the food sector will participate in the “Shoku no Ichari-ba Trade Fair,” presenting agricultural products and processed foods. These events will engage Okinawan tourism business operators seeking novel ingredients and products, thus enhancing promotional activities for local offerings.

Participants interested in exploring new connections and products are encouraged to attend and engage in fruitful discussions.

Understanding Kafunaa and Shoku no Ichari-ba

What is Kafunaa?

Kafunaa is a series of events aimed at increasing the allure of Okinawa as a tourism destination while enhancing the earning power of local small-scale businesses. This will be the sixth edition of the event, where local suppliers can meet accommodation providers to foster partnerships. Through these collaborations, innovations are nurtured, boosting the profitability of the tourism sector and ultimately benefiting both businesses and the Okinawa economy.

What is Shoku no Ichari-ba?

The Shoku no Ichari-ba Trade Fair serves to connect local agricultural and fishery stakeholders with tourism businesses. Its goal is to educate visiting tourists about the appeal of locally produced agricultural and marine products, encouraging them to make purchasing decisions centered around Okinawan ingredients. By creating new demand, this initiative seeks to strengthen local economic activity and promote the beauty and diversity of Okinawan cuisine.

In summary, the upcoming trade fairs are more than just a showcase; they are essential steps toward fostering stronger economic ties within Okinawa and enhancing the overall experience for both locals and visitors. The local economy greatly benefits from initiatives like these, paving the way for a more sustainable and prosperous future for Okinawa's tourism industry.