#Sweden #Stockholm #CEO Appointment #Essity #Ulrika Kolsrud

Ulrika Kolsrud Appointed as New President and CEO of Essity

Essity has made a significant leadership change, announcing the appointment of Ulrika Kolsrud as its new President and CEO. The esteemed appointment, revealed on May 9, 2025, is set to take effect on June 1, 2025. Kolsrud, who is currently serving as the President of Essity's Health and Medical business unit, succeeds Magnus Groth, who has decided to step down from his position.

The Board Chairman, Jan Gurander, expressed confidence in Kolsrud’s capability, emphasizing her extensive experience and understanding of the industry. Kolsrud has worked within various aspects of the business ecosystem, including innovation, production, and sales. Being a member of the Executive Management Team since 2015, she has a proven track record that makes her an excellent fit for leading Essity moving forward.

In her own words, Kolsrud conveyed her determination, stating, "I am honored that the Board of Directors has entrusted me with leading Essity in the next development phase. I see great potential in the company, and it is with great enthusiasm that I take on this assignment." Her leadership style is characterized by engagement and positivity, suggesting a dynamic approach to her new role.

With the company at a pivotal moment, Ulrika Kolsrud's leadership is expected to steer the organization toward increased market growth and profitability. Essity, recognized as a global leader in hygiene and health products, is well-positioned to leverage Kolsrud’s vision to enhance customer focus and drive innovation.

Ulrika Kolsrud, aged 54, holds a Master of Science in Engineering from Chalmers University of Technology in Sweden. She will be working from Essity's head office located in Stockholm, a hub of innovation and leadership in the industry.

As she prepares to take the helm, the anticipation surrounds her ability to fulfil the goals laid out for the company and its dedicated 36,000 employees. The upcoming transition marks a crucial point in Essity’s journey in delivering their world-leading products.

The announcement of her appointment is in compliance with the EU Market Abuse Regulation and is officially publicized by Essity Aktiebolag (publ). The information was provided through a designated contact person at the company, demonstrating transparency and accessibility to stakeholders and the public.

In light of this new chapter, stakeholders in the global market will undoubtedly watch keenly to see how Ulrika's leadership will unfold and what innovative strategies will be introduced under her guidance.

For more inquiries regarding the leadership change, Karl Stoltz, the Public Relations Director for Essity, can be reached at +46 709 426 338, while Per Lorentz and Mikael Schmidt from the corporate communications team can provide further insights into this leadership transition.

As Essity embarks on this new phase, one thing remains clear: under Ulrika Kolsrud's leadership, the company aims to sustain its reputation as a powerful player in the global hygiene and health market, maintaining its commitment to innovation and customer satisfaction.