SAUNA NOVA Launches New High-Performance Sauna Hats in Shibuya

SAUNA NOVA Launches High-Performance Sauna Hats at CHOOSEBASE SHIBUYA

SAUNA NOVA, a sauna goods brand under Nova Clearly Co., Ltd., has hit a remarkable milestone with sales surpassing 20,000 units and is gearing up to open its first physical store at CHOOSEBASE SHIBUYA, operated by Sogo & Seibu, starting December 1. The brand focuses on creating a space for customers to experience the unique qualities of their sauna hats firsthand, including their lightness, texture, and functionality, all of which are difficult to convey online.

The Store and Its Concept

Located on the first floor of the Seibu Shibuya Store's parking building, CHOOSEBASE SHIBUYA is not just any store; it is a media-type OMO store combining online and offline shopping experiences. The store provides an environment where visitors can freely touch, compare, and experience products. Customers will also be able to scan QR codes to check product details and even purchase items to take home immediately or to order online for in-store pickup. The essence of CHOOSEBASE SHIBUYA is to break down barriers between traditional retail and e-commerce, offering a new, flexible shopping experience for all.

SAUNA NOVA’s inaugural product offering will center around the popular Vaceous Sauna Hat Ver.3, known for its advanced insulation, quick-drying, and water-repellent properties. Designed specifically for sauna environments, it utilizes a unique fabric that protects the scalp and hair from heat damage while allowing for quick drying, making it convenient to use right after washing.

Why Choose Vaceous Sauna Hat Ver.3?

1. Innovative Design: The original material offers enhanced insulation, ensuring that heat is kept at bay, tremendously reducing heat damage while using it in a sauna.
2. Lightweight and Portable: Weighing in at only 85 grams, the hat is designed to be compact and easy to carry. It can be folded to fit in your bag without taking up much space - perfect for everyday sauna visits or travel. Its thoughtful design covers the ears and eyes adequately, providing extra comfort and protection against heat.
3. Stylish and Durable: The distinct design not only looks great in the sauna but is also robust enough to withstand frequent use without losing its shape, ensuring longevity of use.

Product Availability

The Vaceous Sauna Hat Ver.3 comes in five stylish colors: Black, Khaki, White, Blood Orange, and Dark Navy. With a starting price of JPY 7,480 (including tax), this sauna hat is perfect not just for personal use but also makes an ideal gift for sauna enthusiasts.

SAUNA NOVA's commitment to improving sauna experiences is evident in the thoughtful design and high-quality materials used in their products. Their collaboration with CHOOSEBASE SHIBUYA aims to create a dynamic space where customers can fully appreciate the unique features of their sauna goods.

As stated by Yuho Kano, CEO of Nova Clearly, their presence in this experiential retail environment represents an opportunity to physically connect with customers and share the joy of sauna culture.

For more information about their products or to explore the entire collection, visit CHOOSEBASE SHIBUYA or follow their Instagram account @choosebase_shibuya.

Location and Operational Details

- Opening Date: December 1, 2025
- Hours: 11:00 AM - 9:00 PM
- Address: 21-1, Udagawacho, Shibuya-ku, Tokyo

Customers are encouraged to visit and discover for themselves the unique benefits of the products that make sauna experiences more comfortable and enjoyable.

For further inquiries, company details are available on their corporate website: Nova Clearly.