#Japan #Osaka #Expo 2025 #Sunrise Japan #Sports of Heart

Sunrise Japan Becomes Official Supporter for Sports of Heart 2025

Introduction

In an exciting development, THE WHY HOW DO COMPANY (TSE Standard: 3823), headquartered in Shinjuku, Tokyo, announced that its subsidiary, Sunrise Japan, has taken on the prestigious role of official supporter for the "SPORTS of HEART 2025 in Osaka Kansai Expo", an event organized by the Sports of Heart (SOH). This event will be part of the preparations for the 2025 World Expo held in Osaka, Japan.

Event Overview

The "SPORTS of HEART 2025" event is scheduled to take place over three days, from September 26 to September 28, 2025. It will be hosted in the EXPO Arena, dubbed "Matsuri", within the general area of the Osaka Kansai Expo. This event aims to promote the concept of diversity and inclusion through sports, music, fashion, and art, engaging visitors through various activities and outreach on social media.

• - Event Name: SPORTS of HEART 2025 in Osaka Kansai Expo
• - Dates: September 26-28, 2025
• - Time: 10:00 AM - 8:00 PM (tentative)
• - Venue: EXPO Arena "Matsuri", Osaka Yumeshima
• - Organizer: General Incorporated Association Sports of Heart
• - Official Classification: Osaka Kansai Expo, TEAM EXPO 2025 Co-Creation Challenge #681

Sunrise Japan's Role

As a supporter of the event, Sunrise Japan plans to leverage its expertise in the well-being sector, gained through its restructuring efforts in the tanning and cosmetics industries. They will contribute in several key areas:

• - Well-Being & Beauty Booths: Showcasing high-quality tanning machines and related beauty products, Sunrise Japan aims to present diverse concepts of beauty and health.
• - Sports Experience Zone: They will assist in managing a para-sports experience area, ensuring attendees can engage in various sporting activities.
• - Information Dissemination: Utilizing their knowledge from corporate revival platforms, they will actively promote the event's attractions and SOH's initiatives through social media and other channels.

Relationship between Sunrise Japan and SOH

Several former executives from Sunrise Japan have held positions as executive directors within SOH, indicating a long-standing commitment to supporting SOH's mission. This relationship underscores Sunrise Japan's dedication to promoting well-being initiatives within the community.

Commentary from Shingo Kameda, CEO of Sunrise Japan

Shingo Kameda expressed his honor in participating as an official supporter for this global event. He emphasized that Sunrise Japan, while undertaking a restructuring plan, is committed to enhancing its tanning business and cosmetics sector. Kameda stated, "We hope that this event allows many to experience the wonders of diversity and well-being, and that it contributes to our company’s revival and growth. We are confident this support will also enhance our corporate value."

Overview of Sunrise Japan

• - Company Name: Sunrise Japan Co., Ltd.
• - Location: 12-11 Minami-Hara, Shibuya, Tokyo
• - CEO: Shingo Kameda
• - Business Focus: Operation and expansion of tanning studios, sales and rental of tanning machines, as well as cosmetic development and distribution.

About THE WHY HOW DO COMPANY

Under the slogan, "Creating value for a richer future", THE WHY HOW DO COMPANY focuses on sustainable and stable growth. As a comprehensive real estate developer in the M&A sector, they actively engage in long-term M&A, emphasizing corporate revival platforms. They offer a range of services, including management consulting, new business support, and management guidance to subsidiaries.

• - Company Name: THE WHY HOW DO COMPANY
• - Location: 22 Aizumicho, Shinjuku, Tokyo
• - CEO: Toshihiro Iwao
• - Services Offered: Value creation solutions, management guidance for subsidiaries.
• - Website: twhdc.co.jp