#Japan #Tokyo #Journal Standard #Baycrew's #TOSHIYUKI HIRANO

Embrace Style and Comfort with JOURNAL STANDARD FURNITURE for PET

On June 12, JOURNAL STANDARD FURNITURE, a part of Baycrew's Co., Ltd., officially launched its latest pet-friendly décor line, JOURNAL STANDARD FURNITURE for PET. This new collection emphasizes comfort while seamlessly integrating into your home’s aesthetic, offering a delightful enhancement for pet lovers everywhere.

JOURNAL STANDARD's long-standing best-seller, the HABITAT SOFA BED, now has a charming counterpart for pets called HABITAT PED BED. This smaller version preserves the same comfort features, utilizing a ‘Lightwave’ filling that ensures a breathable sleeping environment. Plus, the entire bed is washable, maintaining hygiene with ease.

But that’s not all! The collection also features playful dog toys and cozy accessories illustrated by the renowned artist Toshiyuki Hirano, known for his warm touch and whimsical designs. Among these items are fun dog toys, blanket throws, and stylish tote bags, all adorned with Hirano’s artistic flair. Noteworthy is a tote bag showcasing the adorable paw prints of Omochi-kun, a beloved pet influencer boasting a massive 140,000 followers on Instagram. Omochi-kun, a mix between a Pekingese and Chihuahua, has captured the hearts of many with his fluffy appearance and playful personality.

Range of Unique Pet Products

Following the release on June 13, customers can explore a wide array of products, including:

• - HABITAT SOFA BED [200cm/GRAY] - ¥231,000: A spacious and inviting sofa bed for both pets and their owners, featuring a scratch-resistant cover for worry-free cuddles.
• - HABITAT PET BED [BEIGE/GRAY] - ¥61,600: A cozy pet bed resembling the beloved sofa bed, providing the same level of comfort in a smaller size.
• - PAWS PRINT FLOOR CUSHION [BEIGE/KHAKI] - ¥8,800: A playful floor cushion adding a pop of fun to any room.
• - PAWS PRINT TOTE BAG [BLACK/GREEN/RED] - ¥4,400: A delightful tote featuring Omochi-kun’s paw print design, perfect for outings or carrying pet supplies.

Furthermore, the collaboration with Toshiyuki Hirano introduces specialized dog toys such as FLAG TOY and ICE CREAM TOY, both featuring squeaky sounds to amuse playful pups. BANDANA designs encapsulate everyday activities dogs enjoy, while the THROWKET blanket showcases Hirano's artistic brilliance.

Exclusive Launch and Promotions

To celebrate the launch, customers who visit JOURNAL STANDARD FURNITURE stores starting June 13 can receive exciting giveaways. On the purchasing of pet furniture, customers will receive a natural essential oil-based deodorizing spray (NIOCAN, 100ml). For every pet accessory purchased, shoppers will receive an original Omochi-kun sticker (three designs total). Note that these promotional items are subject to availability and are exclusive to physical stores, with online purchases not qualifying.

A Nod to Quality and Creative Design

JOURNAL STANDARD FURNITURE continues to deliver exceptional quality, merging modern design with your lifestyle while keeping your pets’ comfort in mind. The inspiration behind the new line reflects a mission to provide thoughtful items that enhance living conditions for both pets and their owners, making everyday life not only functional but beautiful.

Where to Find These Unique Products

You can discover the JOURNAL STANDARD FURNITURE for PET series at all JOURNAL STANDARD FURNITURE locations and the BAYCREW’S STORE online. For detailed information, visit their special site at BAYCREWS.

Whether you are a proud pet owner or looking for a perfect gift for a fellow animal lover, this new series promises a blend of comfort, style, and playfulness, ensuring that every aspect of life with your pets is filled with joy.