#Japan #Tokyo #Magi #Giraffe #TradingCards

Giraffe's Ambitious 'magi30 Project'

In a significant move to enhance its market presence, Giraffe Co., Ltd. has officially launched the 'magi30 Project.' This initiative aims to establish a network of 30 trading card shops nationwide by the summer of 2027, ramping up from the current 18 locations across Japan. With plans to increase to 24 shops by the end of the fiscal year 2026, Giraffe is actively seeking property proposals from real estate companies, commercial facility operators, and property owners, focusing particularly on major terminal station areas.

Background of the 'magi30 Project'

The trading card market has experienced remarkable growth in recent years, fueled by increasing demand for collection, gameplay, and resale needs. As the market expands, the need for high-value card transactions, authenticity evaluations, and store buyback services has surged. Consumer expectations for both online platforms and brick-and-mortar stores continue to rise, presenting a prime opportunity for Giraffe to capitalize on this trend.

Giraffe has developed a strong expertise in online sales through its collector-oriented flea market app, 'magi,' while also providing buying and selling services in its physical locations. Currently operating 18 stores, the company is set to reach its goal of 24 stores by the end of the fiscal year, ramping up efforts to create a robust presence in strategic locations across the country.

Sales Growth of Giraffe and magi

Giraffe has enjoyed continuous business growth, projecting annual sales of 6 billion yen for the fiscal year ending July 2024 and aiming for 9 billion yen by July 2025. For the fiscal year 2026, the company anticipates sales exceeding 13 billion yen, with a target of over 20 billion yen in sales for July 2027, partly fueled by the accelerated rollout of 'magi' locations.

Details of the magi30 Project

The 'magi30 Project' will primarily focus on expanding retail outlets around Japan's key terminal stations. These shops will not only specialize in the sale and buyback of trading cards but also serve as community hubs where players and collectors can engage in a safe and welcoming environment. By leveraging both online and physical store advantages, Giraffe is dedicated to facilitating a reliable atmosphere for trading card transactions nationwide.

Seeking Property Proposals

To realize the goals set forth in the 'magi30 Project,' Giraffe seeks information on potential retail space in and around major station terminals. The company invites proposals for various types of properties—whether they are commercial buildings, street-level shops, or upper-floor spaces—ideal for buying and selling trading cards and hosting events. Giraffe eagerly awaits suggestions from real estate companies, commercial facility operators, and property owners across Japan.

For those interested in submitting property proposals, please reach out through the following contact form: Inquiry Form

Company Overview

• - Company Name: Giraffe Co., Ltd.
• - CEO: Teruaki Aso
• - Founded: October 2014
• - Location: 1-11-2 Yoyogi, Shibuya-ku, Tokyo, 151-0053, Japan

Services Offered

• - Collector-oriented flea market app: magi
• - App versions: iOS / Android
• - Official magi store site: magi
• - Various trading card websites available for purchasing Pokémon, One Piece, and Yu-Gi-Oh! cards.

Career Opportunities

For more information on job openings at Giraffe, please visit:

• - Corporate Recruitment
• - Store Recruitment

With the launch of the 'magi30 Project,' Giraffe aims to strengthen its operations, expand its services, and contribute to the growth of trading card culture nationally.