#Japan #Tokyo #Navitime #EmberPoint #App Publisher

Webinar Overview

On July 24, 2025, at 12:00 PM, EmberPoint Co., Ltd., headquartered in Tokyo, will host an insightful webinar titled "Learning From Successful Companies: How Data Drives In-Store Traffic" in collaboration with NAVITIME Japan's location marketing division. This online event aims to provide businesses struggling with customer attraction strategies in the evolving marketplace with actionable insights into meeting today's diverse customer behaviors.

Why Attend?

As consumer behaviors become increasingly varied, the key to driving foot traffic is rooted in designing experiences based on data. This webinar will offer knowledge and strategies to enhance in-store customer engagement and ultimately boost visit rates, all backed by real-world success stories.

Collaboration Highlights

Both contributors are recognized leaders in their fields:

• - NAVITIME Japan's Location Marketing Division provides services focused on cloud-based management of store data, enhancing local marketing solutions.
• - EmberPoint specializes in semi-custom mobile application packages, notably the "App Publisher," which fosters customer engagement through well-designed app experiences.

Learning Objectives

Participants will gain insights into crucial strategies for overcoming common challenges faced by multi-store enterprises, which include:

• - Low customer visit rates
• - Decreased customer loyalty
• - Limitations of centralized management

Webinar Structure

The session will be divided into three main parts:

Part 1: NAVITIME Japan

Here, the focus will be on optimizing the customer journey within stores. Attendees will explore how to tackle the challenges of fragmented media and the unique MEO (Map Engine Optimization) strategies that multi-store businesses need to employ.

Part 2: EmberPoint

In this part, EmberPoint will showcase practical examples of utilizing their "App Publisher" to redesign communication channels via mobile applications, emphasizing how effective app usage can cultivate customer loyalty and drive store visits.

Part 3: Joint Session with NAVITIME Japan

This concluding segment will cover essential themes, including:

• - Formulating hypotheses and improving strategies based on user behavior data
• - Innovations in designing customer experiences before and after store visits
• - Future strategies to deepen customer relationships and maximize lifetime value (LTV)

Event Details

• - Date: July 24, 2025
• - Time: 12:00 PM - 1:00 PM (JST)
• - Format: Online (Zoom)
• - Target Audience: Marketing and promotion professionals from BtoC companies
• - Speakers:

- Tomoya Uekado, Head of Location Marketing at NAVITIME Japan
- Atsushi Yamazaki, Field Sales Leader at EmberPoint

• - Cost: Free
• - Registration Link: Register Here

Speaker Insights

Tomoya Uekado has been with NAVITIME Japan since 2014, progressing from an engineer to the Head of Location Marketing, where he oversees the NAVITIME Location Cloud service launched in 2019.

Atsushi Yamazaki joined EmberPoint in 2021, bringing ten years of experience in consulting BtoC enterprises, specializing in mobile application integration for retail and dining sectors.

About EmberPoint

EmberPoint has supported corporate communication efforts for over 20 years, starting with email marketing. Their flagship offerings include the high-performance email distribution service "Mail Publisher," and tools like "Engage Cros" for marketing automation along with the semi-custom mobile app "App Publisher." Learn more at EmberPoint's Website.

For inquiries regarding this event, please contact the Marketing Department at EmberPoint Holdings:

• - Phone: 03-6868-8980
• - Email: [email protected]

Company Name: EmberPoint Co., Ltd.
Headquarters: 1-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006
CEO: Masato Igarashi
Capital: 100 million JPY
Established: December 1999
Website: EmberPoint Official Site