#Japan #Shinjuku #Popup Store #YILON #Coogee

YILON's First Ever POPUP STORE in Shinjuku

The fashion brand YILON, operated by Coogee, is set to make waves in the retail world with its inaugural POPUP STORE. Launching on March 25, 2026, and running through March 31, this unique shopping experience will be located in the basement level of Shinjuku Lumine Est. This event promises to be a blend of style and exclusivity, giving fashion enthusiasts a firsthand look at the latest SS product line along with POPUP-exclusive items and limited edition novelties.

Event Details

• - Duration: March 25 (Wednesday) - March 31 (Tuesday)
• - Weekday Hours: 11:00 AM - 9:00 PM
• - Weekend Hours: 10:30 AM - 9:00 PM
• - Location: Shinjuku Lumine Est, B1F, 3-38-1 Shinjuku, Tokyo 160-0022
• - Payment Methods: Customers can choose from cash, credit cards, transport IC, and UnionPay, ensuring a convenient checkout experience.

While entry does not require a reservation, it’s important to note that due to potential crowding, time tickets may be issued to manage the flow of visitors.

Highlighted Products

Visitors can expect to see a delightful variety of new season’s products, including stylish items such as:

• - RIBBON FEMME KNIT SET available in pink, ivory, and gray priced at ¥22,600 (tax included)
• - LITTE FLOWER CHIFFON BLOUSE and SKIRT in black and beige, priced at ¥8,800 and ¥9,900 respectively
• - SS CLASSIC GILET DRESS in ivory and gray for ¥13,500
• - SEMI FLARE DENIM available in white and light gray for ¥12,100
• - ROMANTIC BUSTIER DRESS in graige, baby pink, gray, and black, priced at ¥14,800
• - Unique POPUP LIMITED EDITION NOVELTY ITEMS in various colors.

Important Notes for Visitors

Families with strollers and children are welcomed, as the environment is designed to be inclusive. However, please be aware that items purchased during the POPUP are generally non-returnable and non-exchangeable, except in cases of defective products, which can be handled within a week of purchase (online and at the POPUP during the event).

About YILON

Founded in December 2020, YILON is spearheaded by MINA, who combines her passion for beauty and fashion into a uniquely conceptualized brand, focusing on the fusion of fashion and beauty. The collections deliver a meticulously calculated silhouette tailored for the Japanese body shape, blending romantic and chic styles seamlessly. Notably, the Romantic Bustier Dress and semi flare denim have gained immense popularity, often selling out within minutes online.

MINA’s Background

Originating from Ota City in Gunma Prefecture, MINA initially worked in a major apparel company before venturing into the world of personal branding through social media platforms like Instagram and X, where she shares trends from Korea and engages her audience of over 100,000 followers. This led to the launch of YILON, which has quickly garnered a dedicated following among women in their twenties and thirties.

Connect with YILON

To explore the latest offerings, customers can visit the official YILON Online Store, follow YILON on Instagram, YILON on TikTok, and YILON on X. For a closer look at MINA's journey, check her official Instagram and X profile.

Company Information

Coogee, the parent company behind YILON, is committed to blending into Asian culture through its brand ventures. Under the leadership of CEO Hiroyuki Suzuki, Coogee aims to enhance self-branding and create compelling fashion narratives in the industry. For more details, visit Coogee's Website.