Western & Southern Financial Group Continues Expansion With Till Financial Acquisition, Focusing on Family Banking Innovation

Western & Southern Financial Group Expands Services with Acquisition of Till Financial

On April 27, 2026, Western & Southern Financial Group announced its acquisition of Till Financial, a company specializing in digital family banking solutions. This marks a strategic move by Western & Southern to enhance its offerings for the millions of customers it serves in the realm of insurance, retirement, and investment services. The decision to purchase Till represents an important step in the company's dedication to providing innovative financial solutions tailored to families.

A Focus on Family Banking

Till Financial, founded in 2018, has been redefining how families approach financial education by providing a platform designed specifically for children and their guardians. By combining parental controls with smart spending and saving tools, the Till app empowers families to involve their children in financial discussions from a young age. As consumers increasingly seek digital solutions for their financial needs, the collaboration positions both companies as leaders in family-focused banking solutions.

John F. Barrett, chairman and CEO of Western & Southern Financial Group, emphasized the need for modern solutions in today’s digital landscape: "Families today need more than products; they need practical, modern solutions that help build financial confidence. By integrating our strengths with Till's innovation, we're deepening our commitment to support families throughout their financial journeys."

Strategic Growth for Western & Southern

This acquisition builds upon Western & Southern's already comprehensive portfolio of products and services. The company had previously acquired Gerber Life Insurance in 2018 and Fabric Technologies in 2022, which now operates under the branding of Fabric by Gerber Life. Together, these strategic moves underscore Western & Southern’s continuing mission to provide integrated financial wellness solutions across all stages of life.

Till’s experience in the fast-evolving fintech space allows Western & Southern to diversify its offerings significantly. The platform delivers features such as automated allowances, shared savings goals, and fraud protection, all designed to create a secure and user-friendly experience for families. These capabilities enhance Western & Southern's strategy to deliver tailored solutions that adapt to the evolving needs of consumers.

The Future of Financial Literacy

Taylor Burton, CEO of Till Financial, noted the importance of partnering with an organization that shares a long-term vision: "What drew us to Western & Southern is that they think in generations, which aligns perfectly with how families approach raising children. This partnership presents a unique opportunity to foster a generation that is better prepared for their financial futures."

In a landscape where family banking is gaining traction, this acquisition could redefine how families manage finances and build financial literacy. Western & Southern’s initiative in the family banking sector emerges not just as a response to market demands but also as a proactive step to nurture financially savvy individuals from an early age.

Conclusion

Legal counsel for the acquisition was provided to Western & Southern by Willkie Farr & Gallagher LLP, while Till Financial was represented by Citizens Financial Group, Inc. Goodwin Procter LLP provided legal support for Till. Although terms of the deal remain undisclosed, the strategic implications are clear: Western & Southern is augmenting its brand with innovative financial services aimed at instilling financial competence across the next generation.

As the financial landscape continues to evolve, Western & Southern is set to play a pivotal role in shaping the future of family banking, focusing on delivering effective tools that empower families and promote financial literacy.

About Western & Southern Financial Group

Established in 1888, Western & Southern Financial Group is one of the strongest life insurance groups globally, serving over six million individuals with a broad array of insurance and financial solutions. Revenues and assets under management totaled $132.3 billion as of March 31, 2026.

About Till Financial

Founded in 2018, Till Financial is a leading innovative platform focused on family banking, helping families instill smart spending habits in their children through collaborative financial decision-making. Banking services are provided by Coastal Community Bank, Member FDIC.