#Japan #Tokyo #honey hair care #Colorful shampoo #&honey brand

&honey Introduces Its First Color Shampoo Series

In an exciting announcement, V-Crea Inc., the company behind the beloved hair care brand &honey, is set to launch its first-ever color shampoo series titled &honey Colorful on March 19, 2026. This innovative product will be available for early purchase at Loft and Don Quijote stores, with a nationwide release following on April 15, 2026. The series will include three beautiful shades: Cherry Pink, Milk Tea Beige, and Lavender Purple.

Responding to a Growing Trend

As hair coloring becomes a staple among younger generations for personal expression and style, many face challenges in maintaining the vibrancy of salon treatments. Issues such as high costs, time commitments, and hair damage can deter individuals from frequent coloring. &honey recognized this dilemma and set out to create a solution that allows trend-savvy users to enjoy ongoing color retention while minimizing damage through daily hair care. This led to the development of the color shampoo, promising an easy and stylish alternative for those eager to rock a fresh look.

Key Features of &honey Colorful

The &honey Colorful line guarantees stunning results by combining rich, hair-nourishing ingredients sourced from honey, well-known for its moisturizing properties. Each formulation includes elements designed to protect color-treated hair, offering damage repair and fade resistance, ensuring that your color stays vibrant and beautiful longer.

Product Overview

• - Launch Date: April 15, 2026
• - Products & Pricing:

- Cherry Pink: ¥1,500 (excluding tax) / ¥1,650 (including tax), 250mL
- Milk Tea Beige: ¥1,500 (excluding tax) / ¥1,650 (including tax), 250mL
- Lavender Purple: ¥1,500 (excluding tax) / ¥1,650 (including tax), 250mL

Color Lineup

The &honey Colorful series consists of shades that blend vivid color with subtlety, offering a dynamic yet natural finish. Each shade is carefully crafted to ensure even application and brightness:

• - Cherry Pink: A soft, cheerful hue.
• - Milk Tea Beige: A warm, inviting shade.
• - Lavender Purple: A cool and soothing tone.

Usage Recommendations

To maximize color longevity, it is recommended to use &honey Colorful shampoo daily. For those who wish to experience gradual color changes, a usage frequency of every 2-3 days is ideal.

Gentle Formulation

&honey Colorful products are formulated to be gentle on the hair and scalp, free from petroleum-derived surfactants and nine harmful additives. This commitment to safety ensures the hair remains healthy while maximizing color retention.

Signature Fragrance

Each shampoo in the &honey Colorful series features a delightful scent of 'Pure Rose Honey,' enveloping your bathing experience in a touch of luxury and floral sweetness.

The Story Behind &honey

Launched in 2018, &honey has quickly gained popularity, hitting over 100 million units sold, thanks to its focus on the beauty benefits of honey. The brand revolves around enhancing moisture levels in both hair and skin, ensuring a soft and luxurious experience for its users.
Various product lines cater to hair and skincare needs, infusing everyday routines with sweetness, kindness, and happiness.

About V-Crea Inc.

Founded in 2016, V-Crea has established itself as an innovative cosmetics company, dedicated to creating beauty through free-thinking. The launch of &honey marked a significant step in their journey, achieving numerous accolades including awards for best cosmetics. As they continue to innovate with unique products, the brand remains committed to enhancing the beauty experience for everyone.

Stay tuned for March 2026, and let your hair bloom in colors with &honey Colorful!