Integrity and Carolina Insurance Advisors Join Forces to Enhance Insurance Services for Americans

On May 13, 2025, a significant collaboration was announced between Integrity, LLC, a frontrunner in life and health insurance distribution, and Carolina Insurance Advisors, an independent marketing organization rooted in Raleigh, North Carolina. The partnership is aimed at empowering more Americans with comprehensive insurance solutions through enhanced technology and resources.

Integrity, led by its Co-Founder and CEO Bryan W. Adams, emphasizes the collaborative spirit and shared values at the foundation of this partnership. Joe Goins, who heads Carolina Insurance Advisors, is known in the industry for his collaborative leadership and dedication to nurturing a supportive agent culture. "Integrity partnerships combine the industry’s best minds to propel each other forward and redefine possibilities," Adams stated.

The partnership will see Carolina Insurance Advisors leverage Integrity’s innovative technology stack to deliver a superior service experience to their clients. This evolution in service delivery is crucial, particularly in an insurance landscape that is continuously shaped by changes in regulations and consumer needs. The integration of Integrity’s resources is expected to support Goins and his team in focusing on what truly matters: helping people and building enduring relationships with clients.

With over twenty years of expertise in the insurance sector, Carolina Insurance Advisors has built a strong reputation for its focus on distributing Medicare products and various health and life insurance solutions. Goins’ efforts in fostering a community of mutual support and shared success among agents set the agency apart. He highlights the importance of developing leadership within the team and creating an environment encouraging collective excellence.

"Working alongside Integrity provides us with a tremendous opportunity to align with an organization that has a broader scale and advanced technology," Goins explained. This partnership enhances marketing and recruiting capabilities while also streamlining operations and policy management processes—significantly increasing overall efficiencies. The capability to utilize proprietary resources from Integrity clears the path for a more profound commitment to client service and care.

One standout element in this partnership is the Access Integrity™ platform, providing real-time data analysis, streamlining policy management, and enriching client interactions. Agents can benefit from an AI-powered digital assistant outputting insightful recommendations during client engagements. Through cutting-edge technology and comprehensive support, Integrity partners—including Carolina Insurance Advisors—gain access to data analytics and innovative leadership guidance designed to facilitate accelerated growth.

Integrity has established itself as a leader among its peers, offering not just insurance solutions but a comprehensive approach to life, health, and wealth protection for their clients. Their ongoing commitment to excellent service is evident in the support structure they provide for their agents, underscoring a holistic approach to meeting clients’ diverse needs.

Furthermore, renowned figures in the insurance industry recognize the value Goins brings as a leader. Bill Douglass, President of Savers Marketing, remarked, "Joe isn't just a business owner; he's an influential leader for both clients and agents. The consistent growth he’s fostered speaks to his dedicated efforts in empowering agents to prioritize client care. Now, with Integrity’s resources backing him, his reach to help more families will only expand."

Looking ahead, Carolina Insurance Advisors and Integrity aim to expand their combined influence, driven by shared values and a joint commitment to improving clients’ lives through better insurance solutions. This partnership symbolizes a groundbreaking move towards modernizing insurance practices, ultimately paving the way for continuous innovation in client services and support systems.

For those interested in understanding more about this partnership and what it brings to the insurance landscape, a detailed overview can be found at www.integrity.com/CarolinaInsuranceAdvisors.

About Integrity


Based in Dallas, Texas, Integrity is recognized as a top distributor of life and health insurance, offering critical solutions for wealth management and retirement planning. The company collaborates with a vast network of agents and advisors, striving to protect the health and wealth of millions of Americans throughout their shared journey. Their cutting-edge technology framework underpins an integrated approach to insurance services, enhancing the customer experience and ensuring comprehensive solutions for a secure future.

About Carolina Insurance Advisors


Carolina Insurance Advisors stands out as a leading independent agency, dedicated to providing customized insurance products, including Medicare solutions, for seniors and families across the country. With strong partnerships with top carriers and a commitment to agent empowerment, they dedicate efforts to building and nurturing a future-ready insurance community. More insights into their services and values can be found at www.carolinainsuranceadvisors.com.

Topics Financial Services & Investing)

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