#Japan #Tokyo #Staffbase #Dentsu #EmployeeEngagement

Dentsu Research Institute and Staffbase Partnership

Introduction

In a significant move towards enhancing employee engagement and internal communication, Dentsu Research Institute, located in Tokyo, has formed a pioneering partnership with Staffbase GmbH, a leading provider of employee communication solutions based in Germany. This collaboration marks the first of its kind in Japan, allowing Dentsu to offer the Staffbase Employee Communication Platform, aimed at fostering a more connected workforce across various industries, particularly in manufacturing and retail sectors.

The Need for Improved Internal Communication

As companies accelerate their digital transformation efforts, integrating company-wide communication has emerged as a critical business issue. Many organizations face challenges, especially in sectors like manufacturing and retail, where a significant number of employees are not desk-bound and have limited access to intranet systems. This discrepancy leads to an information gap between on-site employees and their office-based counterparts. The partnership with Staffbase intends to address this gap by providing comprehensive solutions that enhance engagement for all employees, including those working remotely.

Features of the Staffbase Platform

1. Mobile-First Approach

Staffbase allows companies to deliver tailored information to all employees through a customizable mobile app. This enables on-site workers in factories or retail locations to receive real-time updates and critical communications from their employers. Such functionality facilitates the two-way communication that traditional intranet solutions often lack, significantly enhancing employee engagement.

2. Segmented Communications

The platform offers advanced segmentation capabilities, enabling organizations to categorize employees based on attributes such as department, job role, and location. This feature allows for the distribution of targeted information specific to each group. For example, safety updates for the manufacturing department, sales performance for the sales team, or localized communications in native languages for international branches. By providing relevant information, organizations can expect improved engagement and a clearer understanding of crucial updates.

3. Multi-Channel Integration

Staffbase also provides multi-channel support, consolidating management across mobile apps, intranet, email, and digital signage. This enables organizations to create content and measure its effectiveness seamlessly, ensuring a cohesive communication strategy. Furthermore, the platform supports multiple languages, including Japanese, Chinese, Thai, and Hindi, facilitating communication in multinational companies and fostering inclusiveness for all employees.

4. Comprehensive Support from Dentsu

Dentsu Research Institute offers an extensive range of support, from strategic planning for internal communications to consulting services focused on implementation, content creation, and maintenance. Leveraging its deep expertise in enhancing employee engagement, particularly in manufacturing and retail environments, Dentsu aims to deliver optimized solutions tailored to each company's unique cultural and operational needs.

Insights from Staffbase's CEO

Martin Behringer, CEO and Founder of Staffbase, commented, "We are deeply committed to the Japanese market, and believe that effective employee communication drives genuine business value. Dentsu Research Institute understands the local landscape well and shares our goal of improving corporate communications. Our collaboration allows us to address challenges more swiftly and deliver solutions aligned with local demands."

Conclusion

As Dentsu Research Institute strengthens its strategic partnership with Staffbase, it aims to elevate employee engagement levels and support the ongoing digital transformation of Japanese companies. This collaboration not only addresses an urgent need within the workforce but also represents a commitment to creating better workplace environments through innovative technology.

For more detailed information about the partnership and the functionalities of Staffbase, please visit Staffbase Japan. Full details about Dentsu Research Institute's mission and services can be found at Dentsu Soken.