Jardins d'Arménie Royal Brandy: Luxury Spirits Take the Global Stage in Monaco

A Grand Introduction to Jardins d'Arménie Royal Brandy

On September 13, 2025, Monaco became the glamorous backdrop for the global launch of Jardins d'Arménie Royal Brandy at the illustrious Hôtel Hermitage Monte-Carlo. This remarkable event was attended by notable figures, including H.S.H. Prince Albert II of Monaco and the Armenian Ambassador to France, Arman Khachatryan. Set within the opulent Salle Belle Époque, the evening was filled with a captivating blend of fine cuisine, traditional music, folk dances, and an exhibition of Armenian art showcased in collaboration with Galerie Angelina and the Artists' Union of Armenia.

The celebration culminated in an exclusive tasting event expertly led by Bruno Scavo, the former Head Sommelier of Monte-Carlo SBM. Attendees were invited to explore the complex aromas and refined taste of this exceptional spirit, reinforcing Jardins d'Arménie’s ambition to introduce a groundbreaking category of brandy that embodies both ancient craftsmanship and modern innovation.

The Vision Behind Jardins d'Arménie

At the heart of this remarkable venture is Simon Pogossian, founder of SPS Cigaronne and Newline Brands Global LLC, who has spent over three decades curating exceptional luxury products with an unwavering commitment to craftsmanship and creativity. With new leadership now in the capable hands of his son, Armen Pogossian, at just 27 years old, the brand epitomizes the vision of a youthful, dynamic generation ready to make its mark in the global luxury scene.

Armen Pogossian articulated his aspirations, stating, “Jardins d'Arménie is the expression of our history, our art, and our savoir-faire. Each sip embodies the strength of our land, the finesse of our craftsmanship, and centuries of tradition. To unveil it in Monaco, in the presence of H.S.H. Prince Albert II, is a powerful symbol of sharing Armenian excellence with Europe.” This sentiment highlights not just the brand’s dedication to fine spirits, but also its roots in cultural heritage.

The Craft of Royal Brandy

Jardins d'Arménie introduces a revolutionary category known as Royal Brandy. Crafted from Voskehat grapes sourced across three diverse regions of Armenia, the spirit is brought to life by skilled Armenian artisans who harmonize age-old brandy-making techniques with contemporary practices. The unique aging process begins in carefully selected oak casks, fostering a rich base of chocolate and velvety vanilla notes.

Next, the brandy undergoes maturation in apricot wood casks, a signature technique, enhancing the drink with fruitiness and subtle nutty flavors before concluding in oak for further refinement. This intricate process bestows the Royal Brandy with a sophisticated structure, intricate aromatic depth, and exceptional length on the palate.

Two groundbreaking innovations accompany the Royal Brandy’s release. First is a meticulously designed hermetic cap, featuring two interlocking components that provide an airtight seal, preserving the aromatic integrity from cellar to glass. Additionally, each bottle is packaged with a set of tasting cups intended to enrich the tasting experience, providing a unique preview of the brandy’s character.

Bruno Scavo remarked on the cultural significance of the spirit: “Jardins d'Arménie is much more than a spirit; it is cultural heritage and savoir-faire handed down from generation to generation. Having the honor to guide this tasting is a rare privilege.” This highlights how the brand not only relishes in the luxury of fine spirits but also serves as an ambassador for Armenian cultural traditions.

About Jardins d'Arménie

Jardins d'Arménie Royal Brandy is recognized as the world's first Royal Brandy—an innovation rooted in Armenian tradition and crafted for those who appreciate sophistication and uniqueness in their spirits. It is a perfect blend of heritage, creativity, and modern elegance.

About Cigaronne and Newline Brands Global LLC

Since 1992, the Pogossian family has carved a niche in the luxury market through SPS Cigaronne and Newline Brands Global LLC, establishing a presence in over 40 countries. Their commitment to craftsmanship, creativity, and excellence continues to provide discerning clients with timeless experiences that reflect their refined taste.