LACTAID® Sunday Dairies: A Sweet Escape from Sunday Stress with Ciara Miller
This summer, LACTAID® is on a mission to transform the way we experience Sundays with its invigorating initiative, LACTAID® Sunday Dairies. Partnering with television personality and model, Ciara Miller, this campaign aims to help ice cream lovers liberate themselves from the anxiety often associated with the end of the weekend. Known as the ‘Sunday scaries’, this feeling is all too common, and LACTAID® is here to help you savor every moment of your summer weekends.
LACTAID®, a pioneer in lactose-free ice cream, is urging fans of creamy desserts to enjoy life without discomfort during this anxiety-inducing time of year. Throughout this summer, ice cream enthusiasts can partake in a series of exciting LACTAID® Ice Cream pop-up events in major cities like New York and Los Angeles, alongside the chance to win a full year's supply of LACTAID® ice cream through interactive sweepstakes. The campaign encourages individuals with dairy sensitivities to indulge in rich, creamy flavors without the fear of digestive issues, all while celebrating the joys of life.
Ciara Miller, who has her own experiences with dairy sensitivities, is thrilled to be leading this initiative. For years, she has associated Sundays with a mixture of relaxation, nostalgia, and the impending work week. Her time spent transitioning from the Hamptons back to the city was often marred by dutiful preparation for Monday. "I understand how pervasive the Sunday scaries can be, especially as one reluctantly heads back to the hustle and bustle of city life," says Ciara. "That’s why I’m so pleased to team up with LACTAID® to transform this last day of the weekend into something that brings joy and anticipation."
With flavors like the much-loved Chocolate Chip Cookie Dough, Ciara expresses her enthusiasm for enjoying a sweet treat without the discomfort usually associated with traditional dairy. The partnership is not merely a marketing strategy; it’s about creating authentic experiences that resonate with many who share similar sentiments around Sunday anxiety. Miller emphasizes that weekends should be about slowing down, relishing the moments, and indulging in delightful desserts without a care in the world.
LACTAID® has scheduled pop-up ice cream events to provide fans with complimentary scoops of their favorite lactose-free ice cream flavors. These events will take place in:
In addition to tasting, customers can participate in the LACTAID® Sunday Dairies Sweepstakes. How to enter? Simply follow @LACTAID on Instagram, like the official sweepstakes post, and comment on which LACTAID® Ice Cream flavor is your favorite while using the hashtag #LACTAIDSweepstakes. The sweepstakes begins on June 7, 2026, and ends on August 30, 2026, with weekly drawings to select the lucky winners.
One of the highlights of this summer campaign is the introduction of an exciting new flavor - the LACTAID® Lactose-Free Cherry Fudge Chip Ice Cream. This delectable treat features a creamy, cherry-flavored base, combined with rich fudge chunks and a delightful dark cherry swirl, encapsulating the nostalgic ice cream shop experience that everyone loves. This limited-edition flavor will be available alongside popular choices such as the lactose-free Vanilla and Cookies & Cream.
With LACTAID® Sunday Dairies, ice cream lovers will have many opportunities to gather, celebrate, and relish in the pleasure of dairy favorites. The marketing team at LACTAID® recognizes that Sundays should not be overshadowed by anxiety; instead, they should shine as a day of relaxation and enjoyment. As such, LACTAID® is inviting everyone to slow down, indulge with their favorite ice cream flavors, and enjoy the simple pleasures of summer.
For those eager to get their hands on a tub of LACTAID® delights, the full range of flavors is conveniently available in freezer aisles nationwide. To find a LACTAID® Ice Cream retailer near you, visit lactaid.com/where-to-buy. Join the movement, follow @LACTAID on social media for more information, and start transforming your Sundays into a joyful celebration with LACTAID® Ice Cream!
LACTAID®, a pioneer in lactose-free ice cream, is urging fans of creamy desserts to enjoy life without discomfort during this anxiety-inducing time of year. Throughout this summer, ice cream enthusiasts can partake in a series of exciting LACTAID® Ice Cream pop-up events in major cities like New York and Los Angeles, alongside the chance to win a full year's supply of LACTAID® ice cream through interactive sweepstakes. The campaign encourages individuals with dairy sensitivities to indulge in rich, creamy flavors without the fear of digestive issues, all while celebrating the joys of life.
Ciara Miller, who has her own experiences with dairy sensitivities, is thrilled to be leading this initiative. For years, she has associated Sundays with a mixture of relaxation, nostalgia, and the impending work week. Her time spent transitioning from the Hamptons back to the city was often marred by dutiful preparation for Monday. "I understand how pervasive the Sunday scaries can be, especially as one reluctantly heads back to the hustle and bustle of city life," says Ciara. "That’s why I’m so pleased to team up with LACTAID® to transform this last day of the weekend into something that brings joy and anticipation."
With flavors like the much-loved Chocolate Chip Cookie Dough, Ciara expresses her enthusiasm for enjoying a sweet treat without the discomfort usually associated with traditional dairy. The partnership is not merely a marketing strategy; it’s about creating authentic experiences that resonate with many who share similar sentiments around Sunday anxiety. Miller emphasizes that weekends should be about slowing down, relishing the moments, and indulging in delightful desserts without a care in the world.
Pop-Up Events and Sweepstakes
LACTAID® has scheduled pop-up ice cream events to provide fans with complimentary scoops of their favorite lactose-free ice cream flavors. These events will take place in:
- - New York City: June 7, 2026, from 12 PM to 4 PM ET, located at the corner of 10th and 15th street, outside of Chelsea Market.
- - Los Angeles: July 12, 2026, from 11 AM to 8 PM PT, next to The Fountain on The Green at The Americana at Brand.
In addition to tasting, customers can participate in the LACTAID® Sunday Dairies Sweepstakes. How to enter? Simply follow @LACTAID on Instagram, like the official sweepstakes post, and comment on which LACTAID® Ice Cream flavor is your favorite while using the hashtag #LACTAIDSweepstakes. The sweepstakes begins on June 7, 2026, and ends on August 30, 2026, with weekly drawings to select the lucky winners.
New Flavors to Enjoy
One of the highlights of this summer campaign is the introduction of an exciting new flavor - the LACTAID® Lactose-Free Cherry Fudge Chip Ice Cream. This delectable treat features a creamy, cherry-flavored base, combined with rich fudge chunks and a delightful dark cherry swirl, encapsulating the nostalgic ice cream shop experience that everyone loves. This limited-edition flavor will be available alongside popular choices such as the lactose-free Vanilla and Cookies & Cream.
With LACTAID® Sunday Dairies, ice cream lovers will have many opportunities to gather, celebrate, and relish in the pleasure of dairy favorites. The marketing team at LACTAID® recognizes that Sundays should not be overshadowed by anxiety; instead, they should shine as a day of relaxation and enjoyment. As such, LACTAID® is inviting everyone to slow down, indulge with their favorite ice cream flavors, and enjoy the simple pleasures of summer.
For those eager to get their hands on a tub of LACTAID® delights, the full range of flavors is conveniently available in freezer aisles nationwide. To find a LACTAID® Ice Cream retailer near you, visit lactaid.com/where-to-buy. Join the movement, follow @LACTAID on social media for more information, and start transforming your Sundays into a joyful celebration with LACTAID® Ice Cream!
Topics Consumer Products & Retail）
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