#Japan #Furumachi Pay #Value Design #Hirogawa Town #Hirogawa

Hirogawa Town Introduces Furumachi Pay

Hirogawa Town, located in Wakayama Prefecture, has recently announced the implementation of the local donation service known as Furumachi Pay. This service, developed by Value Design, a subsidiary of PayCrowd Holdings (TSE Growth: 4015), will officially start accepting donations on June 3, 2025. The initiative is part of a broader movement to revitalize regional economies through innovative donation models.

Furumachi Pay aims to broaden the scope of reward offerings from traditional physical items to more experiential rewards, thereby enhancing the local experience for visitors. By utilizing this service, contributors can easily make donations via their smartphones when visiting the town. In return, they receive digital coupons usable immediately at various local businesses, encouraging immediate spending within the community. This model not only facilitates charitable contributions but also promotes local attractions such as restaurants, camping grounds, and experiential facilities.

According to a representative from Hirogawa Town, "We hold a historical legacy with the famous tale of the 'Inamura no Hi.' This area is rich in history, with sites like the 'Inamura no Hi no Yakata' and 'Hiromura Embankment' offering depth that connects visitors to our past. Moreover, we want tourists to experience our beautiful natural scenery alongside local specialties, particularly the renowned Arida mikan. We hope that Furumachi Pay will play a significant role in this mission."

Initially, Furumachi Pay will be available at only one location: the Takihara Onsen Hotaru no Yu. However, the town plans to gradually expand the service to include more restaurants and recreational facilities within Hirogawa, ultimately creating various donation opportunities.

Value Design is committed to further promoting local characteristics to establish stronger connections between municipalities and visitors through Furumachi Pay. The service aims to bridge gaps between communities and visitors, facilitating a more vibrant economic ecosystem.

About Furumachi Pay

Furumachi Pay is an innovative local donation service that allows visitors to scan QR codes installed at regional shops and recreational facilities using their smartphones. By doing so, they can make a donation and receive instant digital coupons redeemable at those locations. This enables a seamless connection between donation and enjoyment, encouraging people to support local businesses while enriching their experience.

Explore Hirogawa Town

Hirogawa Town is nestled in central Wakayama and boasts a blend of stunning natural landscapes and rich historical appeal. In spring, around 1,000 cherry blossoms bloom around Hirogawa Dam, while the Nishi Hiro Coast attracts families during summer. The town has been recognized as part of Japan's heritage for its disaster prevention history and restoration efforts, offering tourists a glimpse into its storied past through its well-preserved historical districts.

Takihara Onsen Hotaru no Yu

For those interested in exploring Furumachi Pay, the initial participating facility is Takihara Onsen Hotaru no Yu. To learn more about the hot spring and the unique experiences it offers, please visit: Hotaru no Yu.

Furumachi Pay is a game-changing service that not only fosters community engagement but also revitalizes local economies by intertwining charitable contributions with the rich tapestry of regional experiences. Value Design continues to innovate and expand these initiatives, ensuring sustainability and support for local cultures.