TIFIN @Work and HUB International Join Forces to Improve Retirement Engagement

In a significant move to redefine how employees engage with their retirement plans, TIFIN @Work has announced a strategic partnership with HUB International. This collaboration aims to integrate TIFIN's AI-driven platform into HUB's FinPath wellness platform, thereby enhancing the way participants interact with their retirement plans. TIFIN @Work is well recognized for its innovative approach in unifying workplace benefits with wealth management, and this partnership is expected to bolster its position further.

HUB International, a leader in the financial services sector with a robust portfolio of over 9,400 retirement plans and assets totaling approximately $178 billion, is committed to enhancing its client offerings through this new alliance. By implementing TIFIN's tools, HUB aims to enrich participant engagement in the retirement plans it administers, ultimately fostering a more supportive environment for employees as they plan for their financial futures.

Marc McDonough, CEO of TIFIN @Work, expressed enthusiasm about the collaboration, stating, "This partnership is about supporting HUB to transform the way it connects with employees and empowers advisors." The integration of TIFIN's technology into HUB's existing framework is intended to facilitate a smoother, more efficient interface for participants, allowing for quicker access to financial guidance and insights across various employee benefits.

Both companies recognize the necessity of providing personalized financial support in a marketplace that increasingly demands it. HUB International's Chief Operating Officer, Adam Sokolic, highlighted the value of this approach: "TIFIN @Work's ability to connect workplace wealth initiatives to actionable financial outcomes makes them a valuable partner in our efforts to serve employers and employees." This innovative platform is designed not only for ease of use but also to drive engagement through personalized, actionable insights that address the unique financial situations of individual participants.

Moreover, the collaboration will allow HUB to utilize TIFIN @Work's AI capabilities to drive deeper connections between employees, their workplace benefits, and financial advisors. This alignment is expected to drive new revenue streams and an enhanced overall experience for employees. It also represents a critical shift in how financial services are approached within the workplace, emphasizing a more integrated approach.

The partnership has garnered support from Franklin Templeton, a key investor in TIFIN, further illustrating the commitment to innovation within the retirement ecosystem. As the landscape of workplace finance continues to evolve, Franklin Templeton's Global Head of Retirement, Yaqub Ahmed, reinforced the trend:
"The direction of the industry is clear—employers and providers must deliver more integrated, personalized financial solutions in the workplace." He posited that the collaboration between HUB and TIFIN @Work is a testament to meeting the rising demand for personalized financial engagement, unlocking the potential for long-term growth within the industry.

In conclusion, the strategic partnership between TIFIN @Work and HUB International showcases a future where employee engagement not only leads to better financial literacy but potentially results in long-term wealth growth as well. With the promise of AI-enhanced solutions, employees are now better equipped than ever to manage their retirement goals effectively, ensuring that they can navigate their financial journeys with confidence and support.

Topics Financial Services & Investing)

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