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The Urgency of Embracing AI in Sales

In the rapidly evolving world of sales, the imperative to integrate artificial intelligence (AI) into business strategies is more urgent than ever. According to the recent 2025 State of Sales Enablement Report released by Allego in collaboration with LXA, roughly 70% of organizations believe that AI sales literacy is crucial for the ongoing relevance and success of sales professionals.

Insights from the Report

Conducted with insights from over 100 senior leaders, the report reveals a notable transformation in consumer behavior and the role of AI in streamlining sales processes. A staggering 77% of surveyed organizations affirm that enhancing their sales enablement strategies is vital for boosting business performance, reflecting a significant increase from previous years.

One of the most striking findings is that 69% of organizations view AI as a key component in boosting sales team efficiency and performance. Furthermore, 70% of companies believe that individuals lacking AI skills may soon find themselves sidelined in favor of those who can adeptly utilize AI tools. Alarmingly, there is also an expectation that between 5% to 25% of human-operated sales roles could be supplanted by AI within just two years.

Changing Buyer Expectations

The report emphasizes a critical shift in buyer preferences, with 78% of consumers now favoring self-service digital interactions. The number of necessary touchpoints for closing deals has also surged from 9.2 to 12.4, suggesting that the sales process is evolving into a more complex and interconnected experience.

As Deniz Olcay, Vice President of Marketing at Allego, put it: _“The sales landscape is changing faster than ever before, and organizations that embrace AI-powered enablement strategies will lead the way.”_ He pointed out the necessity for sales teams to adapt to the demand for personalized, value-driven interactions.

Challenges Faced by Organizations

Despite the optimism surrounding AI's potential, companies face several barriers in enhancing their sales enablement efforts. Notably:

• - 27% of participants cited data integration issues, which create workflow challenges.
• - 25% expressed concerns over budget constraints that hinder investments in sales technology.
• - 18% highlighted the impact of departmental silos on overall effectiveness.
• - 17% mentioned the lack of essential sales technology as a significant hurdle.

Carlos Doughty, CEO of LXA, stated, _“Sales enablement is evolving at an unprecedented pace and increasingly is recognized as a core discipline to driving business performance.”_ He views the report as a valuable guide for organizations eager to strengthen their sales enablement practices.

Real-World Implementation and Results

Companies like Agilent Technologies are already reaping the rewards of AI-powered sales enablement. Don Gage, Director of Commercial Training and Enablement at Agilent, noted, _“This report validates what we've experienced firsthand—AI-driven sales enablement is not just an advantage but a necessity in today's competitive market.”_

In light of these findings, Allego has been recognized as a top Sales Software Product in G2’s 2025 Best Software Awards, underscoring its effectiveness in providing sales teams with the tools needed to thrive in a digital-first market.

To explore the full details of the 2025 State of Sales Enablement Report, interested parties can visit Allego.com.

Conclusion

The report paints a clear picture: the future of sales depends on adaptability and the embrace of AI technologies. Organizations that invest in AI-driven sales processes and ensure their teams are well-versed in AI sales literacy will be positioned ahead of the curve, capitalizing on emerging opportunities in the sales landscape.