hadakabra Launch
2025-12-08 01:42:14

GUNZE's New 'hadakabra' Offers Unique Skin-Like Comfort with Tuché

GUNZE's New 'hadakabra' Bra: A Revolution in Comfort



GUNZE Co., Ltd., headquartered in Osaka, has introduced an innovative women's lingerie line called 'Tuché'. Launched on December 8, 2025, the newly developed non-wired bra, 'hadakabra', promises to provide a fit that feels as if your skin and lingerie have merged into one. This bra offers an impressive snugness, aiming to alleviate common issues associated with traditional bras, including gaping, unwanted under-bust tightness, and visible lines.

Innovative Curved 3D Adhesion Technique



The standout feature of the 'hadakabra' is its unique 'curved 3D adhesion' technology that eliminates seams. This smooth blending allows for minimal friction against the skin, resulting in an exceptionally delicate design that conforms gently to the body's contours. With no wires, the bra hugs the natural curvature beneath the breasts perfectly, preventing any gaping at the top of the cups. The design helps maintain a beautiful bust silhouette throughout the day without leaving marks under clothing.

Key Features of 'hadakabra'



1. Push-Up Cup: The cups gently lift from below, retaining a natural height and roundness all day long.

2. Side Coverage Design: Crafted with cut-off sides, this design softens the fit around the underarm area, making it comfortable without digging in.

3. Natural Fit Cup: The elevated center provides a structured cup that adapts to any bust size, ensuring a naturally rounded silhouette.

4. Flat Back Design: The hookless pull-on style minimizes any back lines or discomfort associated with traditional hook closures.

5. Hip Molded Design: The bra is molded around the hip's natural curve, making it resistant to slipping while providing a naturally attractive silhouette.

6. Enveloping Pattern Design: This innovative design carefully wraps around the hips, reducing any lifting or floating of the hem.

Product Line-Up


Non-Wired Bra


  • - Material: 75% Nylon, 25% Polyurethane
  • - Colors: Black, Melon Pink, Romantic Khaki, Shell White
  • - Price: ¥3,080 (tax included)
  • - Sizes: M, L, LL
  • - Product Page: GUNZE Store - Non-Wired Bra

Bralette


  • - Material: 75% Nylon, 25% Polyurethane
  • - Colors: Black, Melon Pink, Romantic Khaki, Shell White
  • - Price: ¥2,750 (tax included)
  • - Sizes: M, L, LL
  • - Product Page: GUNZE Store - Bralette

Half Shorts


  • - Material: 75% Nylon, 25% Polyurethane
  • - Colors: Black, Melon Pink, Romantic Khaki, Shell White
  • - Price: ¥1,430 (tax included)
  • - Sizes: M, L, LL
  • - Product Page: GUNZE Store - Half Shorts

These products are available at various retail locations, including major department stores, GUNZE official online store, and GUNZE's direct sales outlets.

In conclusion, the introduction of 'hadakabra' signals GUNZE's commitment to marrying comfort with style, providing a lingerie option that genuinely feels like a second skin. This innovative product is set to redefine how women perceive bras in their everyday wear.


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Topics Consumer Products & Retail)

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