#United States #Los Angeles #G-DRAGON #PEACEMINUSONE #LA Soju

G-Dragon's PEACEMINUSONE Highball Launches in the U.S.

G-Dragon, the renowned K-pop icon and leader of the famous group BIGBANG, has officially entered the U.S. beverage market with his brand, PEACEMINUSONE. This launch, featuring the PEACEMINUSONE Highball, represents a blend of music, artistry, and innovative cocktail experiences now available to American consumers.

Background on PEACEMINUSONE Highball

Originally launched in South Korea in April 2025, the PEACEMINUSONE Highball quickly became a cultural sensation, selling over 10 million cans within months of its introduction. The superb demand for this ready-to-drink cocktail highlights its unique appeal and the strength of G-Dragon's brand. The initial run of 880,000 cans sold out in just three days, showcasing not only the popularity of the product but also the effective marketing strategies behind it.

The PEACEMINUSONE Highball redefines the traditional highball by introducing a refined, wine-based cocktail that moves away from the typical whiskey-forward profiles. This modern approach seeks to offer consumers a lighter drinking experience, making it perfect for all occasions. The new drink is offered in convenient 500ml cans, with an alcohol by volume (ABV) of 4.5%.

Unique Flavors for Discerning Palates

The U.S. launch features two intriguing flavors:
- Classic Highball: A refreshing lemon-flavored cocktail that presents a subtle balance of light white wine and soda, making it an ideal drink for those who prefer crisp and clean flavor profiles.
- Red Highball: This variant takes a more fruity approach, featuring red wine with hints of sweetness and an aromatic depth that offers a modern twist on the classic cocktail.

These flavors are designed to be accessible while still retaining a touch of elegance, appealing to both casual drinkers and connoisseurs alike. The attention to flavor design reflects G-Dragon's holistic approach to creativity, merging taste and visual appeal seamlessly.

Strategic Partnerships for Growth

To assist with its debut in the U.S. market, PEACEMINUSONE Highball has teamed up with LA Soju, a company known for its vibrant and diverse flavor profiles. This partnership enables PEACEMINUSONE Highball to reach a broader audience through LA Soju's established distribution network in California. The founder of LA Soju, Billy Kang, has emphasized the alignment of their brand values, celebrating creativity and cross-cultural connections in their collaboration.

Initially, the PEACEMINUSONE Highball will be available at select vendors in California such as Korean BBQ restaurants and convenience stores, with plans to extend distribution to New York and New Jersey very soon. Fans are encouraged to check Instagram to find participating locations and to stay updated on the latest product information.

The Future of PEACEMINUSONE Highball

Looking ahead, the PEACEMINUSONE brand aims to further revolutionize how cocktails are perceived in the modern consumer landscape. G-Dragon's influence extends beyond music and fashion into this new venture, showcasing his ability to blend various domains of art into one cohesive brand. By breathing new life into the traditional cocktail culture, PEACEMINUSONE Highball opens up a discussion about taste, design, and cel­e­bra­ting lifestyle through beverages.

Overall, G-Dragon's foray into beverage production not only solidifies his status as a multifaceted artist but also provides an exciting new choice for cocktail enthusiasts in the U.S. With a strong emphasis on culture and innovative combinations, the PEACEMINUSONE Highball is set to make a significant impact in the U.S. market.

For more information, visit the official PEACEMINUSONE Highball Instagram page or LA Soju's website to explore their innovative beverage offerings and to stay up to date with future releases.