#Japan #Tokyo #PAUL & JOE #Bakery Cafe 426

Experience the Dreamy World of PAUL & JOE GARDEN

The iconic French fashion brand, PAUL & JOE, is set to celebrate its 30th anniversary with a unique pop-up event named PAUL & JOE GARDEN in Tokyo. This event will take place at the charming Bakery Cafe 426, offering an enchanting experience that transports visitors to a fairytale garden from October 11 to October 14, 2025.

An Enchanting Showcase

At this special pop-up, attendees can indulge in the latest Ready-to-Wear collection inspired by an ethereal garden setting. Although the 2026 Spring/Summer collection will not be available for sale, it will be on display, allowing guests to appreciate the brand's creative vision. The collection draws inspiration from the Garden of Eden myth, Japanese Zen gardens, and the vibrant exoticism found in Hawaii, celebrating the charming beauty of nature through unique prints and designs.

With a focus on rich colors and soft accents, the pieces reflect the cultural journeys that have influenced PAUL & JOE's artistry over the years. The palette includes greens, yellows, reds, browns, complemented by gentle pinks and blues, symbolizing the richness of nature. Additionally, the collection features exclusive prints created in collaboration with artist Pandora Decoster, emphasizing the harmony between humanity and nature.

30th Anniversary Exclusive Items

In addition to the exhibition, limited-edition items celebrating the brand's milestone will be available for purchase. Exclusive prints of dolls dressed in PAUL & JOE apparel will be showcased on handkerchiefs and socks.

• - Handkerchief: 1,100 JPY (limited to 100 pieces)
• - Socks: 1,980 JPY (limited to 50 pieces)

Furthermore, a pocket T-shirt adorned with a special 30th anniversary logo will be sold in various colors and sizes, priced at 5,500 JPY. Collectors can obtain the following items:

• - White (Size M: 10 units, Size L: 15 units)
• - Black (Size M: 10 units, Size L: 20 units)
• - Gray (Size M: 25 units, Size L: 20 units)

Each purchase of 6,600 JPY or more (including cosmetics) provides customers with an original fake leather shopper bag. Furthermore, each visitor will receive samples of new base makeup and skincare products, along with exclusive event stickers.

Fun Events and Perks

Throughout the duration of the pop-up, attendees can join various exciting activities:

• - SNS Capsule Toy Challenge: Posting with a designated hashtag offers guests a chance to win limited capsule toys (first-come, first-served basis).
• - Photo Content: Shoppers can capture memories in the PAUL & JOE original photo frame.
• - Autumn Color Makeup Experience: Reservation-only sessions for trying the new products, complete with a floral crown.

Limited to five slots per day, with one guest allowed!

• - Café Offerings: Guests can savor delightful drinks and desserts inspired by the mystical PAUL & JOE GARDEN. Treat yourself to original sweets and drinks, available from 715 JPY to 825 JPY, while supplies last.

Visit the 30th Anniversary Celebration

Join PAUL & JOE in this whimsical setting that showcases the magic of their dedication to fashion and spirit of joy. Celebrate three decades of vibrant designs woven into our daily lives, reflecting the brand's essence of JOIE DE VIVER (the joy of living). Come experience a little adventure and fantasy embedded in this exceptional collection.

PAUL & JOE Overview

Founded in 1995 by designer Sophie Méchaly in Paris, PAUL & JOE exudes playful enthusiasm through its collections, infusing joy into every design detail. Celebrate with us as we embark on the adventures of the next 30 years!

Event Details:

• - Dates: October 11 (Saturday) - October 14 (Tuesday), 2025
• - Venue: Bakery Cafe 426, 4-26-18 Jingumae, Shibuya, Tokyo 150-0001
• - Time: 11:00 AM - 7:00 PM (until 6:00 PM on the last day)
• - Entry: No reservation required, but entry may be limited during busy hours. Cashless payment only.