Encouraging Children's Breakfast Habits Through a New Educational Game

Improving Breakfast Habits with Fun Education

As winter break comes to an end, children often struggle with maintaining a consistent daily rhythm, including their breakfast habits. To address this issue, miraii, a company based in Chuo, Tokyo, operates the free online platform 'Miraii Park.' They have partnered with Pasco, a prominent bakery company from Nagoya, to create a new fun educational content titled 'Sandwich Race.' This content will be freely available starting January 10, 2026.

Background of Development

In recent years, there has been a noticeable increase in children skipping breakfast or having nutritionally unbalanced meals. Recognizing the convenience of sandwiches as a breakfast option, miraii developed this interactive experience to teach kids about nutrition while they enjoy learning. The aim is to emphasize the importance of breakfast and promote better eating habits among children.

Content Overview

- Title: Sandwich Race
- Release Date: January 10, 2026
- Target Audience: Elementary school students
- Cost: Free
- Content: A manga and game combination that highlights the significance of a balanced breakfast.
- Availability: Within the 'Game Zone' on Miraii Park.

Manga Storyline

The protagonist of the manga is Miraiina, a character from Miraii Park who often skips breakfast, which affects her performance in races against her friends. As she reflects on her struggles, she encounters bread characters who teach her the importance of having breakfast. Through their interactions, she learns how easy it is to make a nutritious sandwich, making it an ideal choice for breakfast.

Game Mechanics

The gameplay is simple and enjoyable: players choose their favorite ingredients to create a sandwich and then compete with friends on their way to school. The unique aspect of the game is how the selected ingredients impact the character's movement. Choosing a balanced mix of ingredients boosts speed and recovery, while a poorly balanced sandwich results in slower progress. This interactive experience naturally conveys the message that nutrition affects physical performance. Through play, children will learn the significance of maintaining nutritional balance in their diets.

How to Play

1. Register for a free account on Miraii Park.
2. Log in to your account.
3. Select the corresponding game from the 'Game Zone'.

Comments from Miraii Representatives

The miraii team has recognized the detrimental effects of skipping breakfast or consuming nutritionally unbalanced meals among children. However, preparing a healthy breakfast can be challenging for many families on busy mornings. As a solution, the team reached out to Pasco, who recommended using sandwiches as a simple and nutritious meal option. This realization sparked the development of the Sandwich Race game to convey the message about the importance of nutrition.

This content aims to create opportunities for children to enjoy learning about balanced nutrition and develop an interest in their daily diet. It can also be easily integrated into educational activities in schools and local communities, making it a versatile tool for interactive learning.

The team hopes that children will discover new ways to obtain balanced nutrition through this engaging game and that it will serve as an enjoyable entry point for their own nutritional awareness.

Future Prospects

Miraii has been advancing gamification as a means to effectively convey corporate messages to the α generation, who are digital natives. The company is committed to collaboration with various organizations to promote children’s career education and bridge educational gaps.

The integration of manga and gaming allows companies to effectively communicate their branding messages while educating children.

Note: To play the game, users will need to log into the children’s online platform Miraii Park, which is a free service accessible to anyone at any time.

Registration Information

For registration, visit Miraii Park Registration. Click the ‘Sign Up’ button to access the registration page and fill in the required information. Once registered, you will receive your account information via email.

Supported Devices: PC, Tablet (Smartphones can be used, but PC or tablets are recommended for optimal performance.)

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