#USA #Chicago #Choose Chicago #Never Done #Unmatched

Choose Chicago Launches New Marketing Campaign

Choose Chicago has officially launched a dynamic marketing initiative titled 'Never Done, Unmatched' that focuses on strengthening civic pride while solidifying the city’s status as a prominent global destination. This initiative was unveiled at the IPW 2025 event, showcasing Chicago's unmatched creativity, resilience, and the element of surprise that defines its urban charm.

On June 19, 2025, during this major exhibition for international inbound tourism, authorities believe this four-day event will catalyze visitor bookings valued at an impressive $5.5 billion.

The new campaign is the result of over a year of extensive research conducted with community and industry stakeholders. It included more than 300 community consultations, focus groups, surveys, and social media analysis to shape its direction. As Choose Chicago’s President and CEO, Kristen Reynolds, pointed out, the core idea is deeply rooted in the voices of local residents and stakeholders, reflecting the city’s evolution and commitment to welcoming visitors and businesses alike.

Emphasizing Civic Spirit

The initiative reflects Chicago’s city spirit—constantly evolving and never settling for the status quo. Governor JB Pritzker emphasized the city as an ideal destination, highlighting Chicago’s world-class dining, beautiful lakefront views, vibrant communities, and rich culture, all of which invite travelers from around the globe.

Moreover, the campaign aims to drive significant employment opportunities within Illinois’s hospitality and retail sectors while supporting an already thriving tourism economy.

Mayor Brandon Johnson, while commending the Choose Chicago team’s collaborative efforts, expressed confidence that the campaign would authentically represent the unique character of this city and showcase the welcoming spirit of its people. He stated that 'Never Done, Unmatched' sets itself apart from any previous initiatives by connecting not only with leisure travelers but also meeting planners, sports enthusiasts, and the city's residents.

A New Era for Chicago

Choose Chicago's Chief Marketing Officer Lisa Nucci shared insight into the campaign’s essence, characterizing it as bold, original, and deeply embedded in community values. She noted that the significant engagement from local businesses and grassroots organizations speaks to residents' love for their city. This heartfelt sentiment is at the core of what 'Never Done, Unmatched' intends to convey.

Debuted at IPW, the campaign features a promotional video performed by J. Ivy, a local poet and Grammy-winning artist, aiming to instill civic pride. The marketing efforts will initially focus on local engagement before expanding into key national and international markets, with advertising targeting potential leisure visitors and event planners, including places like Atlanta, Los Angeles, and New York City.

Looking Ahead

In the upcoming weeks, Chicago residents will see the 'Never Done, Unmatched' campaign heavily represented across various platforms, emphasizing its core message at community information boards and social media. Choose Chicago will also collaborate with an array of creative partners including MMGY Global, Envisionit, and Agents of Slang to ensure the campaign resonates on multiple levels within various demographics.

In conclusion, the launch of this campaign not only enhances the global positioning of Chicago as a premier travel destination but is also a unifying force that elevates local pride among its residents. With anticipated results that will showcase Chicago's vibrancy, it is an exciting time for the city's tourism and hospitality sectors.