Premium Guard Inc. Commemorates 30 Years of Innovation at AAPEX 2026 in Las Vegas

Premium Guard Inc. Shines at AAPEX 2026

Premium Guard Inc. (PGI) is set to mark a significant milestone in its history as it celebrates 30 years of innovation and leadership in the automotive product industry. At the AAPEX 2026 tradeshow in Las Vegas, scheduled for November 3 to 5, PGI will unveil their latest advancements and brand initiatives at Booth #V2438. Situated at the heart of one of the largest automotive trade shows in North America, this showcase underscores PGI's commitment to providing cutting-edge solutions for the automotive aftermarket.

A Legacy of Excellence

Founded in 1996, PGI has steadily grown into a globally recognized manufacturer and supplier of automotive filtration solutions. With a nostalgic yet forward-thinking approach, PGI aims to honor its past while expressing enthusiasm for future endeavors. As founder and CEO Anan Bishara articulates, “AAPEX provides the perfect platform to showcase the strength and innovation we’ve built over the last three decades.” This year’s exhibit encapsulates the essence of the company's journey, highlighting not only its rich history but also its vision for the future.

Innovative Products and Technologies

One of the stars of PGI’s presentation will be the ViAQ, a groundbreaking cabin air filter diagnostic technology. This award-winning product offers service professionals an objective means to assess the condition of cabin air filters, moving past traditional methodologies dependent on mileage and visual inspections. The introduction of ViAQ reflects PGI's commitment to enhancing customer experiences by improving the accuracy of service decisions that directly benefit end-users.

Additionally, PGI will spotlight Febreze Cabin Air Filters, a product that has recently garnered recognition with a 2026 MOTOR Top 20 Award. These filters combine PGI’s filtration expertise with the renowned freshness of Febreze, effectively bringing a valuable consumer brand into the automotive filtration arena.

Focus on Wiper Technology

The iconic TRICO® brand, boasting over a century of wiper innovation, will also feature prominently at the AAPEX exhibit. PGI aims to reposition TRICO to not just enhance its product line but also assist customers in elevating their proprietary brands. This strategy emphasizes PGI's long-standing commitment to enabling its partners through advanced technology and application expertise.

Heavy-Duty Filtration Solutions

The trade show will also see the presence of Luberfiner®, showcasing advanced filtration solutions designed for heavy-duty applications. These products are tailored specifically for the demanding needs of commercial vehicles, reinforcing PGI's robust presence in the heavy-duty filtration market.

In addition, the Autolite® brand will showcase its heritage in spark plug engineering, offering insights into its performance capabilities and future directions.

Fresh Corporate Identity

A new corporate identity will be unveiled at AAPEX, featuring PGI’s recently introduced logo. Retaining the signature blue color, the design employs a more dynamic look, symbolizing the company’s momentum and ongoing ambition to innovate and respond to market needs.

Visit PGI at AAPEX 2026

Visitors at Booth #V2438 can experience the ViAQ technology firsthand and explore the various brands, innovative technologies, and strategic capabilities that are defining the next era for PGI. As the automotive industry continues to evolve, PGI stands ready to embrace the future with a strong foundation and a clear vision.

About Premium Guard Inc.

Premium Guard Inc. is a leading developer and supplier of premium automotive filtration solutions, catering to various distribution channels, including retail and e-commerce across North America. Beyond its flagship Premium Guard® product line, PGI also supports numerous successful private-label programs, providing comprehensive solutions from engineering to marketing. Through innovation and a customer-centric approach, PGI continuously raises the standards of quality and service in the aftermarket automotive industry.