#Japan #Tokyo #Karuizawa #Michelin Guide #HIRAMATSU HOTELS

Hiramatsu Hotels Shine in the 2025 Michelin Guide

On October 8, 2023, the world premiere of the 2025 Michelin Guide was held in Paris, unveiling the exceptional hotels recognized for providing outstanding lodging experiences. Among the 128 hotels awarded Michelin Keys in Japan, four properties managed by Hiramatsu Hotels, situated across the country, have earned this prestigious honor. Notably, “THE HIRAMATSU Karuizawa Miyota” has elevated its status with a two-Michelin-Key rating, illustrating its commitment to excellence in hospitality.

Hiramatsu Hotels have a storied history, having pioneered French cuisine in Japan while valuing the unique sensibilities of the local culture. Over the past 40 years, they have refined their culinary offerings and personalized services, making them a hallmark of excellence in hospitality across their six hotel locations. Each property boasts its own distinctive character, honed by the region’s rich history, natural beauty, and gastronomic culture, creating unforgettable experiences for guests.

Flagship Establishment: “THE HIRAMATSU Karuizawa Miyota”

Launched in 2021, “THE HIRAMATSU Karuizawa Miyota” stands as the flagship of Hiramatsu Hotels. Designed around the concept of an enhanced “restaurant stay,” this luxurious Auberge includes 37 thoughtfully designed rooms, including nine villas nestled within a sprawling 60,000-square-meter forest at the base of Mount Asama. Guests can immerse themselves in primal settings with amenities such as the “TAKIBI Lounge” and hiking trails through the preserved forest, as well as a library café curated around Shinshu and photography. Recreational offerings also include an analog record room and a wellness salon featuring hydrogen inhalation and myofascial release therapy.

Every aspect of “THE HIRAMATSU Karuizawa” is designed with the intention of elevating guests' culinary experiences, aligning perfectly with its concept of a “forest grand auberge.” Dining options are varied, offering both French and Italian cuisines crafted with seasonal local ingredients, creatively paired with an impressive selection of wines and non-alcoholic beverages. Guests can indulge in private dining experiences in the gardens, breakfast delivered in a basket, or gourmet lunches during mountain trekking excursions.

Additionally, the introduction of the 'Dog Villa Suite' showcases a trailblazing approach by combining high-quality accommodations and gourmet experiences for guests traveling with their dogs, earning acclaim from pet lovers since its inception.

Spotlight on Other Michelin-Recognized Hiramatsu Hotels

1. “THE HIRAMATSU HOTELS & RESORTS Kashikojima”

Located in the picturesque Ise-Shima National Park, this intimate hotel features just eight rooms. Renowned for its exquisite French dishes that highlight the seasonal bounty of the region, the establishment attracts many return visitors. Guests can enjoy picturesque views of Ago Bay and rejuvenating hot springs in private baths. Visit Official Site

2. “THE HIRAMATSU HOTELS & RESORTS Sengokuhara”

Nestled in the breezy highlands of Hakone, this tranquil hotel offers 20 rooms, serving gourmet dishes inspired by the grandeur of Sengokuhara's nature. With a chef experienced in Italian and French cuisines, guests can relish the natural hot spring waters in both rooms and private outdoor baths. Visit Official Site

3. “THE HIRAMATSU HOTELS & RESORTS Ginoza”

Among untouched nature away from the hustle and bustle, this hotel comprises 19 rooms, including five villas along the serene eastern coastline of Okinawa. The chef's dedication to local ingredients shines through in unique French dishes, promising guests an enjoyable combination of high-quality luxury and culinary delight. Visit Official Site

Understanding the Michelin Key

Within the Michelin Guide’s Hotel Selection, only establishments fulfilling five rigorous evaluation criteria are recognized, with approximately 7,000 hotels globally listed. The Michelin Key signifies especially noteworthy experiences, akin to the Michelin star system for restaurants. In this year's selection, a total of 128 hotels received Michelin Keys, comprising seven with three stars, twenty with two stars, and 101 with one star, showcasing diverse options for discerning travelers.

Definition of Two Michelin Keys

Two Michelin Keys denote an extraordinary stay that offers unforgettable experiences, characterized by unique features, thoughtful service, and an exceptional environment that heightens the location's allure.

Definition of One Michelin Key

One Michelin Key highlights a special destination with distinctive charm, providing unique experiences. The service anticipates guests' needs, offering far more than typical establishments at similar price points.