BROOKS Launches HYPERION HOUSE TOKYO: A Running Experience Like No Other

BROOKS HYPERION HOUSE TOKYO: A Running Experience!

In an exciting move, the American running shoe brand BROOKS is debuting its first-ever HYPERION HOUSE in Tokyo, Japan, from September 13 to 21, 2025. This unique pop-up event has gained fame for enhancing the experience of global marathon events and will be held at GATE (formerly known as UNKNOWN HARAJUKU) located in the trendy Harajuku area.

A Culture and Performance Hub

During these nine days, attendees can immerse themselves in various activities including exhibitions highlighting BROOKS' rich history, the opportunity to test the latest running shoes, exclusive merchandise sales, and unique giveaways tailored for visitors. Furthermore, there will be live recordings of talk sessions featuring BROOKS-sponsored athletes, showcasing a space where culture and performance intersect.

Unique Local Collaborations

In addition to the main event, there will be a satellite venue at TOTOKEN, located in Nihonbashi Hamacho, to host collaborative events with local running communities. This initiative invites runners to join in community activities, such as designing collaboration T-shirts and participating in running events, fostering an atmosphere of joy in running.

Event Highlights

The BROOKS HYPERION HOUSE TOKYO promises a plethora of exclusive content:
1. Unique Giveaways: All attendees will receive a specially designed HYPERION HOUSE Tokyo fan as a souvenir.
2. Try-Your-Shoe Challenge: Participate in a capsule toy challenge when trying on shoes, with chances to win keychains, badges, or even footwear!
3. Social Media Rewards: Follow BROOKS on Instagram to receive an original tote bag, a must-have for fans.

Meet the Pros

On September 13, two outstanding professionals from the Akemi Athlete Club SHARKS, Yasunari Kusunose and Riku Iijima, will take on the roles of “store manager” and “assistant manager”, respectively, to guide groups in shoe testing and running activities. Join these athletes for an experience that merges professional insight with community engagement.

Latest Shoe Trials

Test the latest BROOKS models like the Hyperion Elite 5, Hyperion Max 3, and the limited edition Adrenaline GTS 4. Experience firsthand the innovative technology that continues to push the running industry forward.

Explore the BROOKS Journey

The history section showcases over 100 years of BROOKS' commitment to innovation in running. Attendees can learn about the evolution and technological advancements that have shaped the modern running experience.