PIXTA Custom Relaunches with New Branding and Limited Free Model Campaign

PIXTA Custom's Renewal and Free Model Campaign

PIXTA Corporation, renowned for its stock photo services, has revamped its corporate photography service, PIXTA Custom. This revitalization introduces a new brand logo and a fresh service color, Golden Yellow. To celebrate, PIXTA is launching a limited-time campaign that covers the cost of hiring one model, valued at ¥100,000, for the first 10 companies that sign up.

Overview of the Campaign

The renewal of PIXTA Custom is marked by a significant promotional offer. PIXTA will fully bear the expenses related to the casting of one model, including all necessary arrangements, appearance fees, and rights management, up to ¥100,000 (excluding tax). This initiative aims to lower barriers for companies interested in utilizing models in their visual content.

Campaign period: Contracts can be signed from April 14, 2026, to June 30, 2026.

Who Should Participate?
This campaign is ideal for companies considering hiring models for shoots but might hesitate due to costs or procedural complexities. It's also suitable for those looking to build a unique and high-quality visual asset. Here are some scenarios where this campaign would be beneficial:

- Companies wanting to showcase their brand’s energy and trustworthiness visually.
- Organizations combining professional models with their staff for a more authentic representation.
- Businesses looking to simplify rights management, including secondary use and renewal fees.

Shooting Deadline: All photo shoots must be completed by November 30, 2026.

Eligibility Criteria
To qualify for this campaign, the total order amount for new photography projects must be ¥500,000 (excluding tax). The final billed amount, after deducting the ¥100,000 promotional bonus, must meet or exceed this threshold.

Limited Availability
Only the first 10 companies to sign up will be eligible for this campaign.

Registration Process

Here's how to apply for the campaign:
1. Inquiry: Contact us via our inquiry form, specifying your interest in the campaign.
2. Consultation: A dedicated team member will reach out for an online consultation to gather more details.
3. Proposal: We will provide a tailored estimate, including the optimal model selection reflecting your project needs.
4. Application: Sign and submit the contract with all requisite information.

Background of the Campaign

Since the launch of PIXTA Custom in 2023, we have actively listened to our clients' challenges concerning visual content. The importance of utilizing models to convey a product or service's allure has become increasingly evident.

Nonetheless, we often hear concerns regarding budget limitations, complexities in arrangements, and a lack of experience in hiring models causing potential clients to reconsider using models. Additionally, many express the desire to depict their unique corporate personality but feel that using solely professional models may make the imagery appear overly polished. By combining professional models with company staff, these challenges can be tackled effectively, maximizing the brand’s appeal.

We believe this campaign will allow businesses to experience the “creative power” that PIXTA Custom can offer.

Important Notes

- This campaign applies exclusively to new shooting projects that use the PIXTA Custom service.
- The promotional offer applies only to models chosen from a select list of Japanese candidates.
- The maximum time a model can be hired for this campaign is up to 6 hours; fees apply for extended hours.
- Any additional expenses such as transportation, accommodation, hair and makeup, and studio charges will remain the client's responsibility.
- The resulting images can only be used for advertising purposes in specific media channels like web, social media, and print. Any alternate uses need approval and may incur additional fees.
- In projects requiring more than one model, this campaign only covers one model's hire as specified.
- The campaign will end once the first 10 companies have signed up, without prior notice.

Unique Offer of PIXTA Custom

PIXTA Custom stands out as it allows companies to create photographs and videos without any usage expiration under the concept of quality akin to stock photography. Our expertise spans nearly 20 years, delivering on client needs with precise understanding and creative direction. With a unique model network ensuring flexibility in terms of rights for model usage, clients can achieve the exact imagery they desire.

About PIXTA

Founded in 2006, PIXTA has grown to become Japan's largest digital content marketplace where both professional and amateur creatives can sell their photos, illustrations, videos, and music online. We cater to diverse visual needs, from advertising materials to data support for machine learning projects through various subsidiaries. Our approach ensures that we remain at the forefront of the visual market while addressing the creative demands of our clientele.

For more information, you can visit our main website, or contact us through our dedicated service links highlighting our offerings.