#Japan #Fukuoka #SoftBank #Coca-Cola #PET Bottles

Coca-Cola Bottlers Japan and Fukuoka SoftBank Hawks Team Up for Eco-Friendly Initiative

Coca-Cola Bottlers Japan, headquartered in Minato-ku, Tokyo, is making strides toward a sustainable future by partnering with Fukuoka SoftBank Hawks. This collaboration focuses on a crucial initiative named "Bottle to Bottle," targeting the recycling of PET bottles. The program is set to commence on September 20, 2025.

The essence of the "Bottle to Bottle" initiative lies in the effective recycling of used PET bottles. These recycled bottles will be converted back into new PET bottles, thus ensuring a sustainable cycle of usage for beverage containers. As part of this initiative, Coca-Cola Bottlers Japan will collect used PET bottles from specifically designated recycling boxes and vendors within the Mizuho PayPay Dome, which serves as the home ground for the SoftBank Hawks.

Beginning on September 20, 2025, during the Coca-Cola Bottlers Japan Day event, the collection process will officially get underway. The event serves as a pivotal moment to encourage attendees to participate in sustainability efforts by recycling their used bottles. Additionally, Coca-Cola Bottlers Japan and the SoftBank Hawks will update the existing recycling box designs, making them more inviting and engaging. They will also utilize digital displays at the stadium, such as the Hawks Vision, along with point-of-purchase advertisements, to raise awareness and educate fans on the importance of separating and recycling PET bottles.

Coca-Cola Bottlers Japan is committed to fostering a circular economy, prioritizing initiatives centered around packaging and recycling. By concentrating on design innovation and collaboration with partners for collection, the company is determined to amplify resource circulation within Japan. The collaboration with Fukuoka SoftBank Hawks is a significant step towards enhancing the recycling of PET bottles, aiming to bolster domestic resource circulation further.

Overview of the Initiative

• - Start Date: September 20, 2025
• - Target for Collection: Used PET bottles collected during SoftBank Hawks home games at the Mizuho PayPay Dome
• - Collection Locations: Recycling boxes located in the third-floor concourse and sales points within the dome.

It should be noted that the collection of used PET bottles as part of the Bottle-to-Bottle initiative will only take place on dates when the SoftBank Hawks host games at the Mizuho PayPay Dome.

This initiative showcases the strong commitment of both Coca-Cola Bottlers Japan and the Fukuoka SoftBank Hawks to contribute positively to environmental sustainability while enhancing fans’ experience at the ballpark. Through these concerted efforts, they hope to inspire community participation toward a more sustainable future, emphasizing the crucial role of recycling. Both companies are looking forward to engaging with fans and cultivating a culture of eco-consciousness in the sports arena.

As Coca-Cola and the SoftBank Hawks embark on this journey together, it marks an exciting development in the realm of corporate responsibility and environmental stewardship. Stakeholders and fans alike can look forward to the positive impacts of this transformative initiative in the coming years.