#United States #Redwood City #Xiaomi #Liftoff #Vungle Exchange

Liftoff Partners with Xiaomi for Enhanced Advertising Experience

Liftoff, a key player in the mobile marketing and monetization arena, has recently teamed up with Xiaomi's International Internet Business Department. This collaboration seeks to revolutionize on-device advertising within Xiaomi's extensive ecosystem, which includes smartphones and various smart devices. The agreement allows for a more integrated advertising approach, utilizing Liftoff's Vungle Exchange, known for its ability to connect advertisers with effective, targeted advertisement solutions.

This partnership provides a significant opportunity for advertisers looking to reach Xiaomi’s vast user base, particularly through Xiaomi’s HyperOS, an Android-based operating system. The Vungle Exchange now offers exclusive advertising placements within Xiaomi's overseas app store, GetApps, and other system applications. This means brands engaged in user acquisition campaigns on Android can tap into a streamlined process to connect with users effectively through different touchpoints.

Key Features of the Partnership

One of the primary advantages of this new collaboration is the ability for advertisers to conduct direct-to-device advertising. Apps promoted through Xiaomi's native applications and GetApps will be displayed as recommendations to users. This kind of visibility can help brands achieve global reach and bolster user engagement on an extensive scale.

Additionally, Liftoff's clients will benefit from exclusive advertising touchpoints. These include system-level notifications and unique lock-screen ads, which are not typically accessible through standard in-app advertising networks. Such placements can significantly enhance user engagement and ad effectiveness.

Another groundbreaking aspect of this integration is the utilization of Xiaomi’s OS-level data. By leveraging this data, advertisers can enhance ad targeting, potentially lowering the overall cost of campaigns while increasing installs. This data-driven approach ensures that brands can reach the right audience with a higher likelihood of conversion.

The Impact on Advertising Strategy

According to Tanya Lee, the Senior Vice President of Global Supply Sales at Liftoff, this partnership not only brings innovation to the mobile advertising ecosystem but also enables advertisers to access high-value users seamlessly. She emphasizes that the integration of Xiaomi's OEM native ad experience with the Vungle Exchange provides a unique opportunity for marketers looking to scale their campaigns efficiently and achieve tangible results.

Qiang Song, General Manager of Xiaomi’s International Internet Business Department, added that the collaboration introduces programmatic efficiency to Xiaomi’s premium ad inventory. This statement highlights the brand's commitment to enhancing advertisers' ability to connect with users in smarter and more efficient ways.

About Liftoff and Xiaomi

Liftoff has positioned itself as a significant player within the mobile industry, helping businesses maximize revenue through advanced machine-learning models that promote marketing, monetization, and creative solutions. Their dedication to providing superior ad experiences aligns perfectly with the innovative spirit of Xiaomi. Founded in 2010, Xiaomi has rapidly become a leading global consumer electronics brand, known for its competitive pricing and dedication to user experience innovation.

As of December 2024, Xiaomi had over 702 million active users worldwide and an extensive AIoT (AI + IoT) device network exceeding 900 million smart devices. The brand's presence in more than 100 countries, along with consistent recognition in the Fortune Global 500, underscores its influence in the tech sector.

Conclusion

The partnership between Liftoff and Xiaomi marks a vital advancement in mobile advertising strategies. By combining Liftoff's programmatic technology with Xiaomi’s vast ecosystem, advertisers now have unprecedented access to a global audience, turning the potential of mobile advertising into a reality. As the industry evolves, collaborations like this are essential for brands aiming to thrive in an increasingly competitive landscape.