#United States #Idaho Falls #Green Giant #Des Hague #Potandon Produce

Des Hague Takes Charge at Green Giant Fresh

In a significant development for Green Giant Fresh® | Potandon Produce LLC, Des Hague has been appointed as the new Chief Executive Officer (CEO). This transition is poised to lead the company into a new era, focusing on innovation and strategic growth within the competitive fresh produce market.

Hague's journey with Green Giant Fresh began in 2025 when he joined the Board of Advisors. In that role, he collaborated with the leadership team to mold the company's long-term strategy and enhance its brand presence. Now, as he steps into the CEO role, he is set to leverage his extensive experience to further advance the company’s objectives, deepen its partnerships with growers and retailers, and innovate within the business.

Jeff Sholl, the Managing Member of Green Giant Fresh, expressed confidence in Hague’s capabilities, stating, “Des is a proven global leader with an exceptional ability to build organizations, transform brands, and deliver sustainable growth.” His extensive background, which spans over 25 years, includes pivotal roles at industry giants like 7-Eleven and PepsiCo Restaurants, establishing his reputation as a formidable leader in accelerating growth and improving brand positioning.

Speaking on his new role, Hague remarked, “The Green Giant Fresh business is built on an extraordinary foundation—trusted grower partnerships, exceptional employees, loyal customers, and one of the most recognized brands in fresh produce. I am honored to lead this remarkable organization.” He highlighted the company’s opportunities and expressed enthusiasm about working collaboratively to foster innovation and customer loyalty.

Hague's predecessor, David Lawrence, who played a crucial role during a transformative phase in the company's history, will transition to an advisory position to ensure a seamless leadership handover. Sholl thanked Lawrence for his invaluable contributions that strengthened the company and positioned it for future success.

Green Giant Fresh is committed to executing its long-term growth strategy, focusing on investing in its workforce, expanding collaborations with growers, and capitalizing on its existing strong market presence. The company is well-known for supplying high-quality produce, including potatoes, onions, and a variety of value-added products to retail and foodservice sectors across North America.

As Hague steps into this leadership position, the industry watches closely to see how his experience and vision will guide Green Giant Fresh through its next chapter of growth. With a track record of driving innovation and fostering relationships within the industry, Hague's appointment is seen as a strategic move to bolster Green Giant's market share and enhance its reputation as a leading fresh produce provider.

In summary, Des Hague’s ascension to CEO not only represents a change in leadership but also signals Green Giant Fresh’s commitment to evolving and enhancing its operations in the highly competitive fresh produce landscape. With a focus on sustainability, innovation, and strong partnerships, the company aims to solidify its leadership position in North America’s fresh produce sector.