#Norway #Oslo #digital advertising #Opera Ads #TAG Platinum

Opera Ads Achieves TAG Platinum Status

In an impressive feat, Opera Ads, the advertising platform from global browser innovator Opera, has achieved TAG Platinum status. This recognition, awarded by the Trustworthy Accountability Group (TAG), underscores their significant commitment to maintaining top-tier standards in brand safety, fraud prevention, and malware protection within the digital advertising space. Opera Ads is now among a select group of only 34 organizations globally to hold this esteemed certification, reflecting a robust adherence to TAG's rigorous benchmarks.

A Benchmark in Brand Safety

TAG is a leading global initiative that aims to tackle criminal activities and enhance trust in the digital advertising ecosystem. Achieving the TAG Platinum status is not a small feat; it involves meeting strict requirements across several areas of certification, alongside undergoing extensive third-party audits. Opera Ads’ accomplishment is notably attributed to integrating the Certified Against Malware seal into its credentials, which already included Brand Safety Certified and Certified Against Fraud. These certifications apply to core offerings of Opera Ads, encompassing their Demand Side Platform (DSP), Premium Placements, and Audience Solutions.

Safeguarding Users and Advertisers

The Certified Against Malware seal illustrates Opera Ads' proactive stance to ensure user security by guarding against malware threats. By adhering to TAG's advanced practices for scanning advertisements for malware, Opera Ads ensures that their digital advertising environment remains protective and secure. This rigorous process involves robust filtration tools and comprehensive incident review mechanisms designed to promote a safer experience for all stakeholders.

Marcio de Barros, the Vice President of Adtech at Opera, emphasized the importance of these standards in an evolving digital marketplace. He remarked, "Ensuring brand safety, preventing ad fraud, and combating malware remain our top priorities as digital advertising evolves. Achieving TAG Platinum status reflects our commitment to protecting our partners and their investments as well as our users, positioning Opera Ads as one of the most secure supply-side platforms in the industry." In alignment, Mike Zaneis, CEO of TAG, commended Opera Ads by stating, "TAG Platinum status is a hallmark of excellence in the fight against criminal activities. We applaud Opera Ads for its unwavering commitment to uphold the highest industry standards and protect all participants in the advertising ecosystem."

Continuous Commitment to Excellence

Looking ahead, Opera Ads aims to further strengthen its collaboration with organizations like TAG to maintain and uphold the utmost standards of safety, trust, and transparency. This dedication not only supports clients and partners within the Opera Ads marketplace but also contributes positively to the overarching framework of digital advertising.

To discover more about Opera Ads and its impactful work, interested parties can visit Opera Ads or learn more about the TAG Certification Programs.

About TAG

The Trustworthy Accountability Group (TAG) is dedicated to fortifying safety and transparency in digital advertising. For nearly a decade, TAG's seal programs have effectively minimized fraudulent traffic, promoted data sharing, protected brand safety, and increased transparency in the industry. TAG’s membership comprises over 700 leading brands, agencies, publishers, and ad tech providers globally, making it a pivotal player in the digital advertising sector. Detailed information about TAG can be found at tagtoday.net.

About Opera Ads

Opera Ads, the advertising platform of the renowned web innovator Opera, offers expansive reach and user-centric engagement. They facilitate monetization through a complete suite of products including a DSP, Supply Side Platform (SSP), and Premium Ad Solutions. With a strong focus on building trust, Opera Ads enables advertisers to effectively reach vast audiences within a secure, brand-safe environment, thereby ensuring transparent advertising experiences.