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Hisense Unveils Innovations at CES 2026

On January 6, 2026, Hisense, a leading brand in global consumer electronics and appliances, held its press conference at CES 2026 with a compelling theme: 'Innovation for a Brighter Life'. During this event, the company introduced its latest advancements in display technology and smart home products, focusing on naturally vibrant colors and enhanced user experiences.

A Vision for Sustainable Growth

Hisense emphasized its commitment to long-term, human-centered innovations that contribute to sustainable global growth and market leadership. Over just a few years, the brand has rapidly ascended to become one of the fastest-growing names in consumer electronics, with a presence in over 160 countries. As reported by Omdia, Hisense claims the top position globally in the 100-inch TV segment and among laser TVs. In 2025, Hisense ranked for the ninth consecutive year among the Top 10 in Kantar BrandZ’s Top 50 Chinese Global Brand Builders, and was named number one in the Ipsos China Brand Global Trust Index in the Smart Home Appliance category.

Recognizing Dynamic Innovation

Hisense's innovation-driven momentum was previously acknowledged at CES 2025, where the brand earned over 50 international awards for its display and appliance portfolio, reinforcing its leadership in large-screen and smart home technologies.

Building on its global momentum, trust in the brand, and market leadership, Hisense launched the Hisense Elite Collection for the FIFA World Cup 2026. This makes Hisense a sponsor of the FIFA World Cup for the third consecutive time, showcasing its global presence and commitment to bringing fans together through shared experiences surrounding the world's most popular sporting event.

Groundbreaking Display Technology

Central to the announcements was the debut of RGB MiniLED evo, marking a significant evolution in RGB MiniLED technology. Hisense contends that this approach advances how light sources, control systems, and algorithms interact, effectively redefining display standards. The RGB MiniLED evo not only incorporates parameter-driven performance but also introduces an industry-first fourth LED in sky blue for backlighting. This innovation provides color performance of up to 110% of BT.2020, alongside 134-bit color control, enabling a more authentic color representation, increased viewing comfort, and improved energy efficiency. The RGB MiniLED evo forms the technological backbone of the 116UXS RGB MiniLED TV, Hisense’s flagship product equipped with this cutting-edge technology.

In addition to hardware advancements, Hisense highlighted the evolution of its Smart Display Ecosystem. Beginning January 1, 2026, VIDAA OS will transform into an integrated platform for content, AI services, and connected household devices.

Communicating the Message of Innovation

Under the motto 'Innovation for a Brighter Life', Hisense continues to illustrate how technology can be harnessed in practical, user-centered ways to enhance visual experiences, facilitate everyday life, and support more connected living environments.

For more information about Hisense, founded in 1969, it stands as a globally recognized leader in home appliances and consumer electronics, specializing in high-quality multimedia products and intelligent IT solutions. As the number one brand in the 100-inch TV segment (2023-Q3 2025), Hisense remains at the forefront of the next generation of RGB MiniLED innovations. In its role as the official sponsor of the FIFA World Cup 2026, Hisense is committed to global sports partnerships to engage audiences worldwide.