Most Relatable Celebrities According to Consumers
In a world where celebrity culture pervades everyday life, understanding who resonates most with audiences is invaluable. A recent report by Hirsch Leatherwood, a prominent strategic communications and market research firm, has revealed the results of its
2025 Celebrity Influence Index, highlighting which celebrities Americans feel most connected to.
The Study
The study surveyed hundreds of U.S. consumers, meticulously gathering insights on their perceptions of various public figures in entertainment, sports, media, and culture. The findings reflect the changing dynamics of celebrity influence amid a landscape characterized by diverse media channels and shifting consumer expectations.
Ranking the Celebrities
The inaugural study has provided a ranking of the top forty most relatable celebrities. Here are the top five individuals who captured the hearts of many:
1. Zendaya
At the top spot,
Zendaya is celebrated as the
most relatable celebrity. Transitioning from child stardom to a cultural icon, she solidified her place in pop culture with standout performances in films like
Challengers and the critically acclaimed
Dune: Part Two during the past year.
2. Dolly Parton
Coming in at a strong second,
Dolly Parton demonstrates that classic Southern charm still prevails in the contemporary landscape. Her ranking aligns with an exciting time as her Broadway show,
Dolly, prepares for its upcoming premiere, amplifying her relevance and appeal.
3. Snoop Dogg
Known for his exceptional crossover appeal,
Snoop Dogg holds the third position. His unique ability to collaborate across genres, engage in community-focused initiatives, and connect with audiences at large solidifies his status as a relatable figure.
4. Peyton Manning
The only athlete in the top tier,
Peyton Manning claims fourth place. He surpasses renowned figures like LeBron James and the Kelce brothers, showcasing his enduring popularity. His co-hosting role on ESPN's acclaimed
ManningCast has only amplified his connection with sports fans.
5. Sabrina Carpenter
Sabrina Carpenter rounds out the top five as a global pop sensation. Her recent triumphs include a chart-topping album,
Short 'n' Sweet, and popular singles that resonated widely during 2024, showcasing her ability to connect deeply through music.
Other Notable Names
The report also highlights several other beloved personalities, contributing to a broader understanding of consumer perceptions:
- - Ryan Reynolds ranked #8, bolstered by his triumph in the Deadpool franchise.
- - Taylor Swift appears at the iconic #13 spot, symbolizing her lasting influence in the music industry.
- - Nicole Kidman, starring in the film Babygirl, is at #14, while Timothee Chalamet and Joe Rogan follow at #17 and #20, respectively, each representing unique aspects of the entertainment landscape.
Implications of Celebrity Influence
Steve Hirsch, CEO of Hirsch Leatherwood, notes, *