#Japan #Tokyo #PRIMACARA #HASUNA #Oval Collection

PRIMACARA's New Elegance through Collaboration with HASUNA

The world of bridal fashion is blossoming with the introduction of the Oval Collection, a collaboration between the original dress brand PRIMACARA and the ethical jewelry brand HASUNA. This exciting launch is set for March 14, 2026, bringing an exquisite selection of rental jewelry pieces to brides looking for elegance and style on their special day.

A Focus on Ethical Elegance

ESCRI, the parent company of PRIMACARA, has been dedicated to enhancing customer satisfaction through a comprehensive service tailored for weddings. Established in 2003 and headquartered in Chuo, Tokyo, ESCRI has evolved significantly, always positioning itself at the forefront of wedding planning. The brand PRIMACARA, launched in 2009, has gained popularity as a go-to source for brides seeking their perfect dress, now with 14 exclusive salons scattered across Japan.

In a forward-thinking move, PRIMACARA has partnered with HASUNA, known as Japan’s first ethical jewelry brand. This collaboration brilliantly uses Akoya pearls and natural diamonds to create rental jewelry items that reflect not just beauty but also a commitment to ethical sourcing. Following the successful introduction of the