LOIVE: Transforming Women's Lives Through Fitness and Self-Love

The Transformation Journey of LOIVE

In a significant move to empower women and promote self-love, LIFE CREATE has announced its rebranding to LOIVE effective August 1, 2025. Headquartered in Sapporo, Japan, this company operates over 170 boutique fitness studios nationwide, centered around improving women's beauty and health.

The new name, LOIVE, is a unique blend emphasizing "I" (self) in the midst of "LOVE," mirroring the company’s original hot yoga brand. The core philosophy of LOIVE revolves around the slogan "Love Life" and the commitment to create shining women by offering diversified wellness services. These services range from the popular hot yoga studio “loIve” to specialized machine Pilates studios like “pilates K.” These venues are designed not merely as fitness centers but as transformative spaces where women are encouraged to embark on a journey of self-improvement and positivity.

A standout feature of LOIVE is its workforce, where women make up an astonishing 99% of approximately 1,000 employees. This high female representation fosters a workplace culture that embodies the company’s mantra of creating empowered women, leading to an impressive engagement rate of 99%. Furthermore, given its distinctive training systems, LOIVE nurtures employees to cultivate high self-esteem and a clear vision, achieving a growth perception rate of 89.6%.

Through fitness, LOIVE strives to establish a positive cycle of physical and mental wellness that helps women not only to love themselves more but also encourages employees to live out the purpose of creating shining women. The company's mission is not lost amid its growth; it holds firmly to its vision of fostering an environment filled with love and confidence, ensuring a future where children can dream freely.

Addressing Women's Self-Esteem Issues

The motivation behind this corporate transformation is somewhat rooted in the societal challenges faced by Japanese women. Recent statistics show that the self-esteem among Japanese women is internationally recognized as alarmingly low. According to the government's