Empowering a New Era: Xiaomi's Vision for the AI-Driven Internet Ecosystem

On November 17, 2025, Xiaomi showcased its forward-thinking strategies during the Xiaomi Internet Partner Conference 2026, held in vibrant Thailand. The event brought together key figures across the globe, all eager to witness how Xiaomi is innovating in this modern, AI-centric age.

Qiang Song, the General Manager of Xiaomi's International Internet Business Department (IIB), emphasized a central theme during the conference: exceptional user experience. "In this rapidly advancing era dominated by artificial intelligence, we are committed to evolving alongside our partners and capitalizing on every opportunity," said Song.

Among the most notable developments shared at the conference were four revolutionary on-device AI features: AI Search, Creative Tools, Pet Companion, and Shopping Assistant. These innovations aim to significantly enhance how users interact with technology in their daily lives.

Introducing On-device AI Features

Pet Companion stands out as a charming addition to Xiaomi's offerings. This AI-powered virtual pet not only interacts with its owner through various activities like eating, sleeping, and playing but also integrates with system applications. Imagine a digital companion that tracks your step count and provides weather updates, all while responding to your voice commands—creating a unique emotional bond with users.

In a world increasingly driven by online shopping, the Shopping Assistant promises to revolutionize how consumers discover products. This cutting-edge AI recognizes details, finds similar items, and offers coupon claims at the mere tap of a finger. The feature's floating product page is designed for seamless navigation, turning online shopping into a fast, intuitive experience.

Beyond these AI enhancements, Xiaomi is fortifying its open and sustainable application ecosystem, aiming to forge new possibilities for users and partners alike. Initiatives such as Minicard, a feature that simplifies app distribution within Xiaomi's official app store, GetApps, further illustrate this goal. Recent updates have streamlined app publishing processes, enhanced launch efficiency, and provided actionable insights to partners, promoting growth within the app ecosystem.

In the gaming sector, Xiaomi's collaborative approach appears fruitful, boasting over 450 in-app purchase titles introduced across its supported regions, leading to an impressive 90% annual revenue uptick. The operational team optimally utilizes on-device marketing avenues—like full-screen ads and banner placements—to extend its reach, not just within GetApps but also into other premium Xiaomi media outlets.

A Comprehensive Advertising Ecosystem

To complement these advancements, Xiaomi has initiated an OEM native advertising framework, allowing for broader interaction opportunities across devices. This design seeks to provide a natural advertising experience that engages users meaningfully.

Moreover, Xiaomi's ADS platform, a comprehensive tool for managing the advertising lifecycle, has been instrumental in supporting partners in honing their user engagement strategies. With its proprietary Return on Advertising Spend (ROAS) algorithm, the platform aims to amplify campaign effectiveness and sustain growth throughout the evolving ecosystem.

The Future: Connecting Technology and Creativity

As we navigate an era where AI redefines technology boundaries and user engagement, Xiaomi positions itself as a pivotal player in this transformation. The company's mission is to bridge hardware and software, fostering a synergy between intelligence and creativity. By relentlessly pursuing innovation and nurturing strategic partnerships, Xiaomi remains committed to constructing an open and sustainable internet ecosystem.

"Through continuous innovation and profound collaboration, we empower both users and partners with our advanced AI capabilities," Qiang Song reiterated. Xiaomi’s future prospects indicate a promising journey where technology serves to enhance the human experience and create a connected universe.