Exciting Collaboration: SAMANTHAVEGA Teams Up with Sanrio Characters Cinnamoroll and Pochacco

A Whimsical Collaboration with Sanrio

The renowned brand SAMANTHAVEGA, operated by Samantha Thavasa Japan Limited, is set to enchant fans with a delightful new collection featuring beloved Sanrio characters Cinnamoroll and Pochacco. The collaboration captures the whimsical spirit of both brands, offering a variety of trendy accessories that charm with their cute designs and pastel hues.

Launch Details

This special collection is officially launched with staggered release dates beginning on Tuesday, February 24, 2026, with advance reservations available via the official online shop and select stores including Ikebukuro Sunshine City Alpa, Ikebukuro Parco, Nishi Ginza, Umeda Est, and Shibuya 109. Following the pre-orders, the collection will see its official sales starting on Thursday, March 5, 2026.

Cinnamoroll Collection Highlights

The Cinnamoroll line is designed to evoke the character's playful essence with cloud motifs and a soothing light blue color palette. Key items include:

- Handbag: Priced at ¥24,200, this handbag features a full quilting with cloud designs reminiscent of Cinnamoroll. The scalloped frills on the logo tape and the detachable mirror charm, showcasing Cinnamoroll and “Milk,” add a delightful touch to the overall theme. This bag can be styled both casually and elegantly.
- Fold Wallet: Available for ¥16,280, the wallet exhibits an all-over pattern featuring Cinnamoroll and Milk, including a charming print of them napping on the inside.
- 2-Way Bag Charm: Priced at ¥5,500, this charming accessory adorned with fluffy organza ribbon features a playful Cinnamoroll metal plate that sways gently, also serving as a cute hair accessory option.

Pochacco Collection Features

In contrast, the Pochacco collection boasts cheerful white and mint color combinations. Noteworthy pieces include:

- Handbag: Also retailing at ¥24,200, this bag brings together a chic black-and-white color scheme with mint accents, designed with Pochacco’s paw prints embossed on the front and a cute print on the side.
- Fold Wallet: At ¥16,280, this wallet showcases Pochacco's adorable paw prints and features a print of him napping on the inside.
- 2-Way Bag Charm: Similar in price to Cinnamoroll’s charm at ¥5,500, this item also includes an organza ribbon detail with an adorable Pochacco metal plate that can also swing when used as a hair accessory.

With the Cinnamoroll and Pochacco collections, SAMANTHAVEGA continues to cater to the young and young-at-heart, emphasizing the importance of creativity and individuality through their fashion. Don’t miss the chance to own a piece of this dreamy collaboration!

For more details, be sure to check out the special collection pages on the official SAMANTHAVEGA website:

Explore the complete selection here.

Corporate Profile

Samantha Thavasa Japan Limited was established in March 1994, with a vision to create unique bags and jewelry pieces that resonate with the contemporary lifestyle. For more information about the company, visit their corporate site.